Olympic Fever Begins and Here is Your Chance to Visit the 2012 London Olympics

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DSM announces its open innovation challenge to find new sports applications for its award winning Arnitel® Eco material. The prize - VIP trip for 2 to the London Olympics 2012.

DSM announces its open innovation challenge to find new sports applications for its award winning Arnitel® Eco material. The prize - VIP trip for 2 to the London Olympics 2012.

At Olympics, the difference between success and failure is often measured in the tiniest of margins. Equipments can make the crucial difference between standing on the podium or returning home empty handed.

DSM believes its award-winning Arnitel® Eco has truly inspiring potential to enable new sports equipment that just makes that crucial difference. Therefore, DSM is reaching out to sports enthusiasts, creative thinkers and designers to use Arnitel® Eco to design something suitably innovative for your sporting hero.

The challenge - organized in collaboration with InnoPass and ideaken - is open to everyone and is easy to participate in. There’s no real limit to what you can choose to create. Visit http://www.ideaken.com/dsm for more information.

It’s time to go for gold! Participate and win a trip to the London Olympics 2012.

Francis Aussems, Business Development Manager Arnitel Eco at DSM, said, “From skiing to sailing to bobsleighing and golf balls, to next-generation athletic clothing, we’re active in innovations to optimize sporting performance. And open innovation is the way to innovate, we need you to join forces and together we can make new world records happen.“

Martin van de Ven, Innovation Consultant at InnoPass said “At InnoPass we believe that the greatest innovations come from passionate people that capture opportunities as they come along. Therefore, we have high expectations on what you as sports enthusiast can do with Arnitel® Eco”

Jayesh Badani, Founder and CEO of ideaken said “We are very excited about running this unique competition on our platform. Arnitel® Eco is a truly unique material and we hope to find diverse ideas from around the world, including one from you!”

About DSM
Royal DSM N.V. is a global science-based company active in health, nutrition and materials. By connecting its unique competencies in Life Sciences and Materials Sciences, DSM is driving economic prosperity, environmental progress and social advances to create sustainable value for all stakeholders. DSM's 22,000 employees deliver annual net sales of about €9 billion. The company is listed on NYSE & Euronext. http://www.dsm.com

About InnoPass
InnoPass is an innovation consulting firm offering broad range of innovation management services for high tech companies. InnoPass creates enthusiasm and passion in organizations using state of the art innovation methodology.
http://www.innopass.nl

About ideaken.com
ideaken is a global leader in collaborative innovation platforms. Enterprises use ideaken services for open innovation, exclusive co-creation within the enterprise and for innovation competitions. http://www.ideaken.com

Participants can submit their solutions at http://www.ideaken.com/dsm

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Jayesh Badani
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