iPinion Launches Passive Data Collection Platform miVue for Multiple Mobile OS.

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Today, iPinion announced its launch of miVue passive data collection platform across three leading mobile OS: iOS, Android and Blackberry. iPinion launched its survey data collection platform in 2010 for iOS and subsequently expanded its offering to other mobile OS.

Today, iPinion announced its launch of miVue passive data collection platform across three leading mobile OS: iOS, Android and Blackberry. iPinion launched its survey data collection platform in 2010 for iOS and subsequently expanded its offering to other mobile OS.

miVue, the latest addition from iPinion, captures and tracks up to 24 different data points from the user devices that allow for deeper understanding of the consumer behaviour. For instance, miVue reports the website visits, bookmarks, music played, camera use, text and call volumes, apps used, app downloads. On top of it, miVue provides information on when and where these are performed, by putting time and location stamps to these data.

Together with miVue and iPinion, consumer insights and market research professionals can now target respondents using real-time behavioural data and send relevant surveys at appropriate time while they are in appropriate locations.

Speaking about this launch, Pala Kuppusamy, Founder CEO of iPinion said, “The social-local-mobile phenomenon is very important for our industry in gaining in-the-moment, contextual and relevant feedback from consumers. We have been always thinking outside of the box of traditional surveys, and we are consistently adding capabilities that open up innovative ways for brands to reach and engage consumers. miVue is another milestone achievement for us in our quest to continually improve opportunities to connect brands and consumers in the most appropriate and timely manner. Marketers and researchers can greatly benefit from the feature of automatically triggering a survey based on a pattern of consumer behaviour in real time. We are thrilled about its success and the potential as we already have paying customers using miVue and it is gaining interest amongst enterprise clients and market research agencies.”

About iPinion LLC:
iPinion LLC is a leading enterprise-grade smartphone and tablet market research solutions provider. iPinion delivers unprecedented data collection capabilities for consumer insights and market research in the mobile world. iPinion is available as native apps for iOS (iPad, iPhone, iPod Touch), Android and Blackberry. iPinion has zero download mobile research solutions using HTML5 web apps for smeartphones and html versions for feature phones. With miVue, iPinion elegantly combines the behavioural data with survey data for holistic insights.

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Nimit Trivedi

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