Ten Hot Web Design Tips For 2012 From Positive Web Design

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Positive Web Design discusses the hot topics and trends for 2012 to encourage professional website designers to reassess their level of service in time for the New Year.

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Web design and development from Positive Web Design

Positive Web Design believes that web designers and developers need to start preparing for the year ahead well in advance to avoid falling behind their competitors

The internet is an ever-changing landscape. Plenty of designers enjoy the challenge of utilising the latest technologies to send their designs in a new direction, but a true web design professional understands the importance of researching the industry to determine which elements are tipped to be important in the coming months and which concepts are going to be left behind.

Peter Andrease, Head of Web Design at Positive Web Design, explains the company’s commitment to forward-thinking research. “We always seek to encourage the personal development of our staff and are constantly discussing the latest news and views in the office. I firmly believe that this approach keeps our services fresh and exciting and ensures that our projects stand out within a highly competitive industry.”

The team at Positive Web Design believes that web designers and developers need to start preparing for the year ahead well in advance to avoid falling behind their competitors. The agency has compiled a list of ten points that will these professionals will need to address in preparation for a successful 2012.

1.    Flexibility is already priority for most web specialists. Rigid design processes have no place in the contemporary design industry. Difficult as it may be for designers to succumb to every demand from their clients, adopting an open, honest and versatile approach will ultimately win more business.

2.    Designers and agencies are encouraged to review their pricing packages in order to remain competitive. Web-savvy clients want to justify their investment and understand exactly where their money is going. However, this doesn’t mean that professionals should work for pittance. Positive Web Design suggests that designers research competitors’ rate cards to ensure they are not overcharging – or, perhaps, undercharging.

3.    Excellent time management is essential if web designers are to accept as much business as possible. Revamping current processes may prove to be beneficial.

4.    The conversion rate of a website is the root of its success. Designers should be creating sites with this concept in mind to provide clients with the best ROI – after all, almost every company is experiencing difficulties in today’s challenging economic climate and wants to gain as much revenue from their site as possible.

5.    Expanding upon their skills and strengths and promoting extra services such as content creation and site re-branding will ensure that web designers carry on receiving the work they deserve. Web design remains a cut-throat market sector, so any additional attributes will be invaluable.

6.    Getting to grips with HTML5 and CSS3 will be a crucial part of the coming year. Developers need to keep an eye on the latest developments and look at ways to utilise these applications for their clients.

7.    SEO in web design is as important as ever. More and more businesses are setting up optimisation campaigns and Positive Web Design believes this figure is set to rise throughout 2012, so designers need to capitalise on this interest and promote their SEO-friendly approach to potential clients.

8.    Integrating social media into new or existing designs demonstrates that designers are providing a cutting-edge service to clients. Social is here to stay, so it’s important that all web specialists understand its application and influence on the industry as a whole.

9.    Considering the branding of a website alongside its functionality will create many new opportunities for designers and developers who have previously only dealt with the actual build of a site. Companies are tuning into the importance of tasteful design and want to create the perfect first impression for consumers. Those working in the web design field naturally have a creative eye and can often offer comprehensive re-branding services as part of their packages, which will satisfy the client and boost their own earnings at the same time.

10.    Mobile development is set to be huge throughout 2012. It’s crucial that designers and developers keep an eye on the trend and respond to demand for mobile applications. It’s also necessary to ensure that all new designs are going to fully comply with the standards of different platforms and browsers – a definite challenge for designers used to creating sites for desktop PCs only.

Positive Web Design is a division of SEO Positive Limited. Based in Chelmsford, Essex, Positive Web Design is able to offer a wide range of web services to clients in the UK and beyond, including eCommerce website development, content management solutions and company branding packages.


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Ben Austin
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