Customers Beat The January Blues With Hawaiian Costumes

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According to costume retailer All Fancy Dress consumers are looking to beat the January blues by partying at Hawaiian themed ‘summer’ events. The retailer’s sales of Hawaiian shirts, shorts and accessories have tripled over the last month, demonstrating how consumers are looking for ways to escape the cold weather and inject some colour and fun into the grey winter months.

Hawaiian Costume

Hawaiian Costume

I think that many people are looking to escape the ‘doom and gloom’ of the current economic conditions... and what better way to do this than putting on some colourful Hawaiian costumes, a pair of sunglasses and sipping on a Pina Colada?

According to costume retailer All Fancy Dress consumers are looking to beat the January blues by partying at Hawaiian themed ‘summer’ events. The retailer’s sales of Hawaiian shirts, shorts and accessories have tripled over the last month, demonstrating how consumers are looking for ways to escape the cold weather and inject some colour and fun into the grey winter months.

According to Marketing Director Matt Foden, ‘We have noticed that a lot more customers are choosing to ignore the seasonal ‘gloom’ and cheering themselves up by organising Hawaiian themed parties. Some of the party organisers even go to the lengths of hiring in steel bands or traditional Hawaiian musicians! I think that many people are looking to escape the ‘doom and gloom’ of the current economic conditions and the post-Christmas blues, and what better way to do this than putting on some colourful Hawaiian costumes, a pair of sunglasses and sipping on a Pina Colada?’

Traditionally costume sales are quiet in January, however the recent trend towards post Christmas parties has provided a very welcome ‘injection’ of sales to the fancy dress industry. According to Matt, ‘The period between the early new year and Book Week is a relatively quiet period in the industry. It’s encouraging to see this boost to sales, courtesy of Hawaiian themed parties!’

About All Fancy Dress
http://www.allfancydress.com is one of UK’s leading online discount fancy dress retail outlets that supply an extensive range of costumes and accessories across the country and also into mainland Europe.

The company has an outstanding reputation for quality of products and excellent customer service, offering fancy dress costumes for all ages and sizes. Their extensive range includes babies, toddlers, childrens, teens, adults, plus sizes and even pets.

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Matt Foden
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