...we exposed the product to nearly 1 million consumers at fairs and festivals and the feedback was amazing!
New York, NY (PRWEB) January 04, 2012
John Murray Owner of Donegal Importers announced today that the company will sell the popular Inis perfume for 2012. Mr Murray stated, "Donegal Importers started selling Inis last fall at fairs and festivals in PA and NJ. We exposed the product line to nearly 1 million consumers and the feedback was amazing!"
Mr Murray went on to say, "The existing Celtic market in the USA has been very aware of the product for some time. What amazed us was the reaction and awareness of people whom were not Irish in descent or interested in Irish products. However, they were aware of Inis and would purchase on site. The feedback was we are "so glad you carry this and have been looking for it ...." This is a tremendous statement to the effect of marketing that Fragrances of Ireland have been able to achieve. Donegal Importers looks to achieve the same success and has been able to help a number of business in Ireland grow in the USA. Mr Murray went on to say, "It can be hard at times to stress the importance of marketing a product line and determining the bottom line results of marketing campaigns. Inis is a product line that has achieved a brand awareness in the USA with great marketing efforts."
Donegal Importers was recently ranked by Irish Central as one of the top 10 leading online sources to buy products from Ireland in the USA. The company opened a call center in Dublin in 2011 and ships all items free via FEDEX.