Easy2 Launches Innovative Branding That Lets a Chair Do the Talking

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The goal? To stand out from look-alike competitors and connect technology to the “real world.”

Easy2 Technologies, the leading provider of online and mobile merchandising content and technology for manufacturers and retailers, recently launched an innovative rebranding campaign featuring an orange chair as the company’s signature image and an energetic and informative website (http://www.easy2.com).

“What does a chair have to do with a technology company?” said Jerry Spelic, Director of Marketing. “Well, we considered using a spokesperson, but Betty White was too expensive and LeBron James would only quit on us. In the end, we wanted something less expensive than Betty and something with more personality than LeBron. So, we settled on a chair.”

“Seriously, technology can be cold, impersonal and quite frankly, complex and confusing. We wanted to find a way to connect our technology to the “real world” and reinforce our brand message that Easy2 makes using our technology, and working with us, an easy experience. What better way to do that than with a big, comfy, orange easy chair?”

Ethan Cohen, CEO said, “Our new branding builds a story and differentiates us from our competitors in the same way that the quality and expertise of our client service differentiates the experience of working with Easy2. The updated logo and revamped visual elements help reflect what the Easy2 brand really stands for — a vibrant, energetic, creative company that helps our clients sell more products with innovative interactive merchandising tools. The fresh new look has been very well-received by our clients and partners and immediately communicates that we connect three elemental links in the merchandising chain: manufacturers, retailers and shoppers. We stand apart from the crowd by using a no-nonsense, no tech-jargon approach that reinforces our brand position that “we make it easy.”

“The Easy2 website, easy2.com, has been redesigned to incorporate the fresh look and feel of the new branding,” said Spelic. “We want the site to be very informative and show off our work, so we added a project portfolio page that shows our wide range of product demos and product selectors as well as samples of our industry-leading mobile products. We also provide a more in-depth look at our company, our people and our personality. One way we’re doing this is with our blog, called “Content Matters.” People still want to work with people, so our blog shows a side of our business that reflects our core values: hard work, hard play, and a commitment to our clients, the environment and our community.”

For more information about Easy2 and their innovative and effective interactive merchandising products, visit their new site at http://www.easy2.com.

About Easy2 Technologies: Easy2 is a technology provider that connects manufacturers, retailers and shoppers with engaging and educational merchandising content. Clients include leading consumer products manufacturers and online retailers such as Lowe's, Sears, Toys 'R Us, DeWALT, Britax, D-link and over 150 others.

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Jerry Spelic
Easy2 Technologies
(216) 812-4525
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