Temecula Valley Tourism’s Economic Impact More Than Quadruples During Past Decade

Share Article

An economic impact study released today, titled “Temecula Valley Travel Impacts 2000-2010,” details the economic impact of an industry that exceeded 425% overall growth in ten years. “Throughout the last decade, the direct growth in travel-and-tourism generated employment has been quite strong – up 14% annually since 2000,” reported Kimberly Adams, Temecula Valley Convention & Visitors Bureau (TVCVB) president and CEO. “Meanwhile direct travel-and-tourism generated spending has increased 15.6% per year. The casual, picturesque Temecula Valley attracts visitors whose spending significantly generates jobs, state and local tax revenue, and economic vitality.”

News Image
Throughout the last decade, the direct growth in travel-and-tourism generated employment has been quite strong – up 14% annually since 2000

An economic impact study released today, titled “Temecula Valley Travel Impacts 2000-2010,” details the economic impact of an industry that exceeded 425% overall growth in ten years. “Throughout the last decade, the direct growth in travel-and-tourism generated employment has been quite strong – up 14% annually since 2000,” reported Kimberly Adams, Temecula Valley Convention & Visitors Bureau (TVCVB) president and CEO. “Meanwhile direct travel-and-tourism generated spending has increased 15.6% per year. The casual, picturesque Temecula Valley attracts visitors whose spending significantly generates jobs, state and local tax revenue, and economic vitality.”

“Not many industry sectors have more than quadrupled in the past decade,” said John Kelliher, TVCVB’s Chairman, “but what may be even more impressive is how Temecula Tourism has rebounded from the recession. Travel spending was up over 9% in 2010 versus prior year, and early indications suggest even stronger growth in 2011.”

In 2010, Temecula Valley travel and tourism directly generated nearly $557 million in travel spending into the local economy, directly supported more than 6,000 local jobs, generated $5.1 million in local tax revenues, and $18.7 million in state tax revenues. Of the total, direct travel spending, $212 million was spent on arts, entertainment, and recreation; $93 million on restaurant food and beverage; $65 million in retail sales; and $54 million on accommodations.

Documenting the important economic significance of tourism and serving as a barometer of travel industry trends, the findings are among those detailed in the Temecula Valley Travel Impacts 2000-2010 report prepared for the Temecula Valley CVB by the economic and market research organization, Dean Runyan Associates. The report helps direct and drive economic activity, and is a tool for the local lodging industry with regard to day-trip and overnight spending and activities.

The direct impacts associated with Temecula Valley travel spending detailed in the report are for overnight stays and day travel for visitors who travel over 50 miles, one-way. Economic measurements represent only direct impacts: only the spending by travelers and only the employment generated by that spending. Direct travel-generated employment includes all full-time and part-time jobs for both payroll employees and the self-employed.

The three primary visitor attractions in the Temecula Valley are the Pechanga Resort & Casino, Old Town Temecula, and Temecula Valley Southern California Wine Country. The Temecula Valley CVB is a 501(c)6 non-profit organization that stimulates tourism and economic activity, and is the region’s official resource for visitors. The bureau is the first in inland Southern California to use marketing assessment fees rather than taxpayer money to market the region. The official Temecula Valley CVB website is VisitTemecula.org.

###

Share article on social media or email:

View article via:

Pdf Print