People in the News: Relevate Hires Direct Marketing Industry Veteran, Randy Lenzen

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Lenzen, an active member of the direct marketing community, brings expertise in data solutions development across diverse industries to Relevate.

Randy has the proven ability to develop strategic multi-channel solutions for clients within diverse industries including financial services, insurance, retail, and publishing.

Relevate announced today that Randy Lenzen has been appointed to its leadership team as vice president, sales. Lenzen comes to Relevate with over 20 years of direct marketing industry experience, most recently with KBM Group, and The Allant Group.

Steven Rao, CEO, who made the announcement said, “Randy has the proven ability to develop strategic multi-channel data marketing solutions for clients within diverse industries including financial services, insurance, retail, and publishing. Randy will consult with potential clients to help them find new ways of using the "best" data, from Relevate’s huge repository of nationally known and proprietary data sets to gain a better understanding of who their customers are, how to reach them, and how to identify profitable new prospects. I am excited to have Randy join our team of data experts to share the Relevate story with new clients.”

Lenzen holds a Bachelor of Science degree in Management/Marketing from Missouri State University and is a member of The Direct Marketing Association, The American Teleservices Association and The American Bankers Insurance Association.

About Relevate™
Relevate (http://www.relevategroup.com), with its headquarters in Springfield, Virginia, is a leading information services provider offering a comprehensive range of marketing intelligence and digitally driven marketing solutions, utilizing high-quality data sources. For more information, call (800) 523-7346, or visit http://www.relevategroup.com.

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Gay Bitter
Relevate
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