Springfield, New Jersey (PRWEB) January 03, 2012
WPI Communications, an editorial and communications firm specializing in helping dentists increase revenue through increased patient contact and expanded referrals, has launched its Third Annual Dental Marketing Barometer Survey. Dental practices will be able to use this year’s survey results to obtain a full picture of marketing spending for the past two years and see projections for 2012. Data is compiled by marketing tactic and type of practice. The survey can be filled out at http://www.Swiftpage7.com/survey/DentalBarometer.
Respondents to this year’s survey will receive a copy of “The Art of Generating Patient Referrals with a Newsletter.”
The 2011 survey found that patient newsletters and newsletters to referring healthcare practitioners represent the greatest projected growth opportunities, each expected to increase by 14% of practices. The data from the past two years indicates that dentists recognize the importance of newsletters in marketing their practices, but procrastinate in implementation. Another key finding was that Web sites will continue to be the most popular tool, as 83% plan to utilize these, up from 2009 and 2010 numbers.
“This year’s survey will once again help dentists understand how and where their colleagues and competitors are spending on marketing. Because data is compiled by practice area, prosthodontists, periodontists, orthodontists and others can track spending for the past two years and see a clear picture of projections for 2012,” said Steven Klinghoffer, president of WPI Communications.
WPI Communications, Inc. helps professionals differentiate their practices through editorially based programs that position the practice as being knowledgeable, well trained and willing to communicate their expertise. We have been providing proven practice-development tools designed to increase revenue through increased client and patient contact and expanded referrals since 1952. For more information about WPI Communications or the Dental Marketing Barometer Survey, please call 800-323-4995, e-mail info(at)wpicommunications(dot)com or visit http://www.wpicommunications.com.
Lisa Klinghoffer Buber
Director of New Product Development, WPI Communications, Inc.
55 Morris Avenue
Springfield, New Jersey 07081
Tel: 973-533-0405 | 800-323-4995 x1037
Fax: 973-467-0368 | 800-677-9742