Inmod Announces New Website Design

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Inmod, a leading online retailer of modern furniture, lighting and décor, announces the launch of their new fun and engaging website design.

Inmod, a leading online retailer of modern furniture, lighting and décor, is excited to announce the launch of their new website design. Founded in 2003, Inmod has become a popular resource for home décor and modern classic furniture. With the last redesign completed in 2007, the goal of the current website is to present a bolder, more user-friendly design and to provide a unique shopping experience that caters to the style-conscious consumer’s expectations of usability and fun.

About the new design, Casey Choron, president of Inmod, says: “This much needed overhaul was kept in our design incubator for years, during which time it went through many iterations. At least four or five concepts were fully developed and tossed right into the trash (where they probably belonged). We constantly monitor online consumer shopping behavior, which is constantly evolving. So this redesign is a reflection of our interpretation of consumer expectations - at the end of the day, we just wanted a more fun and engaging direction for our brand and website. I think we got it right this time.”

An important objective of the new direction for Inmod and the redesign is to put a greater emphasis on user/product interaction, which is noticeable in the revamped and streamlined navigation that simultaneously organizes the website’s hierarchy and minimizes the user’s need to click around the site. Other improvements that occur with Inmod’s new design include: much larger product photography, a cleaner interface, greater social interactivity and accessibility, an enhanced mobile experience, and a stronger emphasis on Inmod’s own signature collection of affordable modern design.

Overall, the innovative redesign of the Inmod website is an extension of Inmod’s commitment to providing the ultimate modern lifestyle through their vast product selection. To view the new website design and to shop their modern furniture and home accessories, visit

A leading online retailer of modern furniture, modern lighting, and décor, Inmod does more than furnish spaces. Leading the way since before “add to cart” was a socially acceptable way to furnish an entire living space, Inmod shapes a new way of thinking, shopping and living by evoking modern sensibility and sustainability. This mystical modern lifestyle is created by an award-winning collection of eco-friendly furniture, a diverse selection of furnishings made in the USA, and customizable personal audio pod chairs. In 2010, and then again in 2011, Inmod was recognized by Inc. Magazine’s 500|5000 list as one of the fastest growing private companies, with Inmod listed as second within the category of furniture retail. Alexa and Furniture Today both appointed Inmod within the top 20 furniture retail websites, and The Purplebook Green named Inmod as one of the “Web’s Best” online retailers of green furniture.


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Katie Schmeltzer
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