SupaStar Interactive Teams Up with Socialbakers to Present the Social Side of This Year’s Presidential Election on Facebook

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SupaStar Interactive lends its unique avatars to create a rich visual design for Socialbakers' study of the most engaging and influential U.S. Presidential Candidates on Facebook

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“We needed a way to visualize and present data in an eye-catching manner. What I liked about the SupaStar avatars is that you can easily tell who they represented -- it was such a fun and fresh way to depict the presidential candidates...

Summary

●    SupaStar Interactive, creators of social avatars, teams with Socialbakers, the world’s fastest growing social media and digital analytics company, to present an infographic showing key Facebook engagement and influence indicators for the top candidates of the 2012 U.S. presidential election. The infographic features custom SupaStars resembling each of the presidential candidates and is the first of a series that will keep pace with the social media activity leading up to the elections.
●    SupaStars are stylized, highly-customizable characters recognized by their star-like stance, rosy cheeks and star-speckled eyes. Each SupaStar uniquely represents its owner, becoming a personal brand. Companies use SupaStars as a part of their corporate brand and a way to better engage audiences.
●    SupaStar plans to beta launch mysupastar.com in the first quarter of 2012. The site will allow users to create their own SupaStars, shop in a virtual marketplace and explore Planet SupaStar, a map-based platform that will allow friends and strangers alike to interact as neighborhood ambassadors.

SupaStar Interactive Tailors Avatar Offering to Enhance Brands and Social Experience

"Socialbakers is demonstrating the amazing potential of Facebook analytics to assess the viability of presidential candidates," said Paul Chang, CEO of Co-Founder of SupaStar Interactive, "We're excited to present this information to the public in a visually engaging way with our customizable SupaStars."

“We needed a way to visualize and present data in an eye-catching manner. What I liked about the SupaStar avatars is that you can easily tell who they represented -- it was such a fun and fresh way to depict the presidential candidates,“ said Katrina Wong, VP of Marketing at Socialbakers. “We evaluated several design firms and SupaStar Interactive stood out because of their innovative approach. As a social media company, we needed designs that enhanced our brand socially.”

Since 2009, SupaStar Interactive has worked with Mytrus, Inc., a San Francisco startup, to revolutionize and add more fun to participation in clinical trials online.

"At Mytrus, we've completely woven our brand of clinical trials research around the SupaStar characters. Using a custom designed avatar for each of our employees and
our entire staff of doctors, we've been able to create an online image for people in direct contact with patients all over the country,” said Anthony J. Costello, Chief Operating Officer, Mytrus, Inc.

Social Avatar Company Aims to “SupaStar” Every Person on the Planet and Creates Ecosystem for Members to Interact, Gain Local Insights and Engage in Cultural Exchange

Customizable avatars are just the first step for SupaStar Interactive. The early-stage startup aims to create Planet SupaStar, a Global Network of Neighborhood Ambassadors that promises to change the way people communicate online. Further, the company plans to integrate unique revenue models built on the foundation of SupaStar avatars, including virtual to real-world promotions.

"With the upcoming release of mysupastar.com, we're excited to empower our members to create their own SupaStars," said Chang. “We’ve also conceived a SupaStar ecosystem that will allow our members and businesses to start interacting with each other in a new, intuitive and powerful way. We’re excited to unveil the platform this year.”

About SupaStar

SupaStar Interactive is a startup based in San Francisco, California with the audacious goal to “SupaStar” every person on the planet and revolutionize the way people communicate around the world.

SupaStar Interactive has created numerous custom avatars for individuals and companies. They will be releasing their beta site this year to allow users to design their own SupaStars, share them on and offline and interact with others on Planet SupaStar.

For more information, visit mysupastar.com and sign up to be notified when the beta site officially launches.

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Paul Chang
paul@mysupastar.com
415-637-0008
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