Chicago, IL (PRWEB) January 04, 2012
Clopton Capital is planning to develop one or more Android applications that are related to commercial lending. The current issue that has prevented them from developing such a marketing tool in the past was the lack of ability to do so cost effectively. The now believe that they are near having the pseudo free resources to develop such an application for Android and possibly Iphone devices in an effort to further their name brand amongst technologically savvy prospects.
The primary barrier of entry in doing this is learning the proper way to develop Android applications using white label templates. “The ability to obtain and customize a phone application that has very useful capabilities already designed into it is far easier than we thought. Distributing a few applications via our website could be an excellent way to keep clients thinking about every time they use our mortgage calculator on their phone”, said Jake Clopton the founder of Clopton Capital.
This effort to produce and distribute free applications is believed by the firm to benefit them through publicity and subsequent search engine authority obtained from that publicity. They feel that many of the users of these applications will voluntarily make references to the free applications via their own websites and that this will greatly benefit the firm's brand name over the long term. “This isn't an end all be all strategy for marketing our services, but it is a solid part of a much bigger strategy to become a well known player in the World of commercial lending”, said Eric Smith, the head of marketing for Clopton Capital.
For more information about Clopton Capital’s business loan services contact them at CloptonCapital.com. To join their financial link exchange visit CloptonCapital.com/link.