Domino’s Blipps It To Promote New 555 Deal

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Augmented reality posters to promote latest pizza offer

Domino’s Blipps It To Promote New 555 Deal

Domino’s Pizza, the pizza delivery expert, has launched a new six-sheet poster campaign with Blippar to bring its latest 555 pizza deal to life.

Over 6,000 sites across the country now sport Domino’s poster, which uses the Blippar app to create an augmented reality experience. Users can download deals for their nearest Domino’s store, get the Domino’s mobile ordering app, become a Facebook fan and view their local menu, all by looking at Domino’s poster through a smartphone. The different features of the six sheets ‘jump’ off the page when viewed through the Blippar app.

To non-Blippar users, the poster simply shows Domino’s current 555 deal, which offers any three (or more) 9½” pizzas for just £5.55 each.

Nick Dutch, multimedia manager at Domino’s, said: “We’re always looking for innovative new ways to engage with our customers using the latest technology. This exciting new campaign with Blippar provides us with a great opportunity not only to communicate a good pizza deal, but also to engage with users by offering them information specific to their local store and other features just for mobile users. With sites up and down the country, we’re looking forward to pizza lovers blipping it where they live to get more from our posters.”

Download the Blippar app free at http://www.blippar.com. For further details on Domino’s, visit http://www.dominos.co.uk.

Notes to Editors:
Domino’s Pizza UK & IRL plc is the leading player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in the UK and the Republic of Ireland. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991. In April 2011, the Group acquired a majority stake in the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in Germany.

As at 25 September 2011, there were 702 stores in the UK, Republic of Ireland and Germany. Of these, 553 stores are in England, 47 are in Scotland, 28 are in Wales, 19 are in Northern Ireland, one is on the Isle of Man, one is a mobile unit, 49 are in the Republic of Ireland and four are in Germany.

Founded in 1960, Domino’s Pizza is one of the world’s leading pizza delivery brands. Through its primarily franchised system, Domino’s Pizza operates a global network of more than 9,350 Domino’s Pizza stores in 70 international markets. Domino’s Pizza has a singular focus – the home delivery of pizza, freshly made to order with high quality ingredients.

Customers in the UK can order online at http://www.dominos.co.uk and customers in the Republic of Ireland can order online at http://www.dominos.ie. In addition, mobile customers can order by downloading Domino’s free iPhone, iPad and Android apps.

For more information, please contact:
The Domino’s Pizza Press Office
Domino’s Pizza Group Ltd
Tel: 01908 580654
E: pr(at)dominos(dot)co(dot)uk

Ref: DPGL/CM/580

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Claire McGill
Domino's
01908 580654
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