New Resource for Fundraisers from Apress Media--Effective Frontline Fundraising: A Guide for Nonprofits, Political Candidates, and Advocacy Groups

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Fundraising expert Jeffrey Stauch shows how to ask for $10—or $10 million!

Effective Frontline Fundraising

The must-have resource for nonprofits, political candidates, and advocacy groups

“Asking for $5—and getting it—takes about as much skill and guts as asking for $1 million. The principles are the same. And anyone can learn them.”--Jeffrey Stauch, author of Effective Frontline Fundraising.

Jeffrey Stauch is no slouch when it comes to asking people for money—and he shares how he gets it done in his new title, "Effective Frontline Fundraising," recently published by Apress.

Stauch got his start by canvassing for political groups on the streets of Boston and quickly progressed to his current position as a prime fundraiser for a prestigious New England College. “Asking for $5—and getting it—takes about as much skill and guts as asking for $1 million,” said Stauch. “The principles are the same. And anyone can learn them.”

In "Effective Frontline Fundraising," Stauch offers hard-earned wisdom every organization needs to know. The book is designed for those creating new fundraising capabilities in local nonprofits—like humane societies or history museums—as well as those seeking major gifts for nationally known nonprofit organizations or political campaigns. No matter the size of the nonprofit, the book will prove a lifeline for organizations struggling to survive in today’s troubled economy. The good news, according to Stauch: There are plenty of generous donors awaiting your call or visit. “Americans will have given somewhere around $300 billion to charities and other nonprofits in 2011,” he said. “There are often pockets of wealth where you least expect it. If you become your own detective, you’ll soon learn where and how to look for wealth.”

"Effective Frontline Fundraising" shows you how to become that detective, and then ask for a donation successfully. But the book’s emphasis isn’t only on what is known as “the ask.” Instead, Stauch demonstrates the importance of cultivating donors for the long term. And that is something you can’t do if you view donors’ pockets as simply something to pick. Stewardship is equally important to successful fundraising. That means keeping donors in the loop, asking for opinions and input, and in general including them in the organization’s activities going forward. “That,” said Stauch emphatically, “is what turns a one-time gift into multiple gifts that sustain an organization for the long term.” This is the goal for every organization that needs donations for sustainability.

Nonprofits have important missions like feeding the disadvantaged, promoting the arts, supporting education, developing the economy, finding cures to health problems, and much more. And all of this can be accomplished—with "Effective Frontline Fundraising."

To learn more about "Effective Frontline Fundraising," visit

Effective Frontline Fundraising

  • by Jeffrey David Stauch
  • ISBN13: 978-1-4302-3900-0
  • 268 Pages
  • Publication Date: December 14, 2011
  • Available eBook Formats: EPUB, MOBI, PDF
  • Print book: $24.99
  • Ebook: $17.49

About Jeffrey David Stauch
Jeffrey David Stauch received his BA in political science at Middlebury College and his MA in social sciences at the University of Chicago. He started his career in fundraising in Boston with Grassroots Campaigns, Inc., and Telefund, Inc. Jeffrey is currently the assistant director of principal gifts at a small, elite liberal arts college. He is also the volunteer giving officer for Betasab (, a home for orphaned children in Ethiopia.

About Apress Media
Apress Media LLC is a technical and business publisher devoted to meeting the needs of IT professionals, software developers, programmers, and business leaders with more than 1,000 books in print and electronic formats. Apress provides high-quality, no-fluff content that helps serious technology professionals build a comprehensive pathway to career success. For more information about the innovative approach Apress takes to publishing, please visit


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