Purple™ Speaks to Businesses on the Importance of Diversity Hiring Practices

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Purple Senior Vice President and accommodation expert Gordon Ellis explains the benefits of leveraging technology in the workplace for people with disabilities

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We have worked with Purple on projects that integrate deaf and hard-of-hearing employees into the workforce. We hope more businesses recognize the value of expanding their applicant pools by using these kinds of technologies."

Purple Senior Vice President and accommodation expert Gordon Ellis recently spoke at the Colorado Department of Human Services Division of Vocational Rehabilitation to area business leaders on how to best implement diversity hiring strategies that increase revenue while creating and maintaining positive public relations and goodwill throughout the communities they serve.

“As one of the top Video Relay Services (VRS)* and Video Remote Interpreting (VRI)* providers for deaf, hard-of-hearing and speech-disabled individuals in the United States, we are passionate about advocacy and education,” explained Ellis. “Part of my job includes helping organizations understand the value of hiring deaf and hard-of-hearing employees by leveraging Purple communications technology, all while strengthening their diversity hiring strategies, increasing revenue and efficiency, and creating a positive corporate image.”

Colorado Department of Human Services Division of Vocational Rehabilitation (DVR) Business Outreach Specialist Melody Babbitt said she was excited about Ellis’ presentation, adding that too many individuals with lucrative job skills are currently unemployed. “As Colorado’s leading placement organization for people with disabilities, DVR is working to change this by bridging talent and ability so companies and employees succeed,” she said. “We have worked with Purple on projects that integrate deaf and hard-of-hearing employees into the workforce and look forward to learning more about Purple’s advanced communications technologies. We sincerely hope more businesses recognize the value of expanding their applicant pools by using these kinds of technologies and strategies.”

Allstate Senior Vice President of Direct Sales and Service Mark Pitchford was able to expand his applicant pool by integrating Purple products and services while increasing diversity in the workplace. “By using Purple products, Allstate was able to enhance its dynamic and diverse workplace by hiring more deaf and hard-of-hearing employees,” he explained. “This type of initiative has also improved our reputation with our stakeholders while continuing our excellence in service.”

Ellis says he’s encouraged to see so many businesses embrace diversity hiring practices, adding that obstacles in the very recent past prevented deaf and hard-of-hearing individuals from seeking gainful – and rewarding – employment opportunities.

“Purple believes in fortifying businesses with the proper tools and accommodations not only for people who are deaf or hard of hearing, but for everyone,” he said. “It’s a fact that we are all growing older and many of us will need a little assistance in order to continue to work. By providing reasonable accommodations to those with disabilities paves the way in creating universally-designed businesses – businesses that can sustain today’s employees – and beyond. It’s a win-win for the employees, for the business and for the community.”

*Purple Video Relay Services (VRS) allows individuals who use sign language to communicate via videoconference and a video interpreter (VI). The VI voices/relays the signed conversation in real time to both deaf and hearing individuals. To see how Purple VRS works, click here.

*Purple Video Remote Interpreting (VRI) is a convenient, on-demand or scheduled sign language interpreting service delivered over a live Internet video connection. With certified interpreters, clear audio and high-quality video, it’s as if the interpreter is in the room with you. For more information, please visit http://www.purple.us/vri.

ClearCaptions™ is a live telephone captioning service. An effective job accommodation for employees with hearing loss, this service has zero installation or usage costs, works on existing popular telephone systems and can make an immediate impact on the nearly 20% of working adults in the U.S. who have some form of hearing loss. For more information, click here.

About Purple

Purple Communications, Inc. is a leading provider of video relay and text relay services, on-site interpreting services and video remote interpreting. Offering a wide array of options designed to meet the varied communication needs of businesses and customers, Purple’s vision is to enable free-flowing communication between people, inclusive of the differences in abilities, languages or locations. For more information on the company or its services, visit http://www.purple.us. Purple, P3, the hands logo and the Purple logo are registered trademarks of Purple Communications, Inc. Other names may be trademarks of their respective owners.

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Theresa Hong
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