Insite Software and PowerReviews Host B2B Ecommerce Webinar

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Event shares how customer-generated content can improve the customer experience and increase sales on B2B ecommerce sites

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Product reviews...increase shopper confidence, add credibility and drive sales and site traffic. In the webinar we will look at best practices for using product reviews and other social tools available to drive real business results in a B2B environment.

Insite Software, a leading provider of B2B and B2C ecommerce platforms and shipping solutions, and PowerReviews, the world’s largest social commerce network, today announced they will host a joint webinar on how to effectively use customer-generated content in the form of product reviews in B2B ecommerce. The event features Cathy Halligan of PowerReviews, and Brian Strojny, CEO of Insite Software. The complimentary, live webinar will take place on Thursday, January 12, 2012, at 12:00 PM ET.

“B2B organizations can enhance the value of their ecommerce sites with social marketing techniques like customer-generated review,” said Strojny. “This webinar will share proven customer-generated content strategies and how to implement them for maximum ecommerce success.”

The 60-minute webinar will address how consumer-generated content can:

  • Increase natural search traffic to a B2B ecommerce site.
  • Convince partners to buy once on a site.
  • Persuade existing customers to share positive feedback and drive referrals.

“Product reviews are one of the best tools B2C ecommerce sites have to increase shopper confidence, add credibility and drive sales and site traffic, and many of these benefits are available to B2B companies,” stated Halligan. “During the webinar Brian and I will look at best practices for using product reviews and other social tools available to drive real business results in a B2B environment.”

Register for the webinar at https://www1.gotomeeting.com/register/738505752.

About PowerReviews:
PowerReviews is the world’s largest social commerce network. It helps companies tap into consumer conversations to drive better business, while providing consumers an easy way to share their insights about brands, products and services. Leading brands have standardized on PowerReviews to drive sales, increase traffic and shape product development. Learn more at http://www.powerreviews.com.

About Insite Software:
Insite Software is a leading provider of B2B and B2C ecommerce platforms and shipping solutions, serving more than 900 customers, design agencies and .NET development firms across the globe. Headquartered in Minneapolis, Minnesota, Insite Software’s solutions are used by leading manufacturers, distributors and retailers to sell and distribute their products to dealers, franchisers, stores, contractors, consumers and others. Insite offers ecommerce solutions for companies at all stages of adoption and addresses the unique needs of B2B and B2C sites. InsiteCommerce’s ecommerce development platform offers .NET and other development firms an advanced toolkit to become self-sufficient and deliver more ecommerce projects in a short period time. Insite Software’s customers select the InsiteCommerce edition that fits the demands of their buyers, time frame and ecommerce strategy, ranging from a pre-wired Express service to a more flexible Professional edition and the fully customizable Enterprise solution. All InsiteCommerce editions are fully integrated with a wide range of cloud platforms, CMS, CRM, and ERP providers including Epicor, Infor, Microsoft, Sage, SAP, Sitecore, and Windows Azure. More information is available online at http://www.insitesoft.com, by phone at 866.746.0377, by email at info(at)insitesoft(dot)com, or on our blog.

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Kevin Cooper

Rachel Rodenborg
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