Shiva Srinivasan of Zuppler Becomes First Novotorium Entrepreneur

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Founder of Zuppler.com begins working with Novotorium to accelerate business in collaborative, innovative environment, according to Mike Krupit.

Shiva Srinivasan is a solid, entrepreneurial leader, Zuppler already has a powerful value proposition for restaurants and consumers, and our team of staff members and partners are well-suited to help Zuppler become even stronger as it scales and expands.

Shiva Srinivasan, founder of Zuppler.com, has been selected as the first entrepreneur to work with Novotorium to accelerate his business in the incubator’s collaborative, innovative environment. Srinivasan officially began working with Novotorium on Tuesday, January 3, and will take full advantage of Novotorium’s workspace, technology and infrastructure resources, expertise of staff and partners, and the organization’s extended network of resources, according to Mike Krupit, who heads up Novotorium.

“Many entrepreneurs have expressed interest in working with us at Novotorium,” said Krupit. “We are pleased to announce this relationship with Shiva Srinivasan and Zuppler because we believe Shiva is a solid, entrepreneurial leader, Zuppler already has a powerful value proposition for restaurants and consumers, and our team of staff members and partners are well-suited to help Zuppler become even stronger as it scales and expands its growth.”

Zuppler is a full-service restaurant portal that offers online ordering, table reservations, customized restaurant websites, ratings and more. It competes favorably among competitors such as GrubHub, Seamless, and Delivery.com, and has some differentiating features that many restaurants and consumers find attractive.

According to Srinivasan, “Novotorium offers a tremendous value to entrepreneurs. Of the many options I have to move my business forward, I chose Novotorium because of the opportunity to work closely with Novotorium’s staff and partners, and to benefit from their many years of experience. I am confident Novotorium will provide me with insights and support that I would not have received otherwise.”

Zuppler was founded in 2008 to provide full-service, state of the art online ordering and marketing service to restaurants throughout the United States. In addition to providing fully integrated online ordering solution on restaurant websites, Zuppler also provides various marketing programs including email marketing, social networking, mobile ordering, partner programs and various offline marketing services for restaurants. Zuppler is currently developing additional innovative approaches to restaurant marketing with the goal of expanding to new markets.

Entrepreneurs interested in Novotorium can learn more at http://www.Novotorium.com and may also wish to experience Novotorium through the upcoming Occupy Novotorium week, January 16-20. Information on Occupy Novotorium can be found at:
http://www.novotorium.com/occupy-novotorium.

About Novotorium:
Novotorium is an independent, private sector initiative funded by the Baron Innovation Group, and based in Langhorne, Bucks County, Pennsylvania. Novotorium provides the environment, advice, services, and funding that are needed for entrepreneurs who strive to accelerate their emerging companies. Novotorium’s unique approach helps entrepreneurs cross the chasm to achieve sustainable growth and profitability. For more information about Novotorium visit http://www.novotorium.com.

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Chuck Hall
Novotorium
215-526-5183 7006
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