Nikki Beach Wins International AAA 5 Star Diamond Award For Best Designed Boutique Hotel in Middle East

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The Nikki Beach Resort & Spa at The Pearl opening soon in Qatar

This award reflects our team’s commitment to excellence in every aspect of our resort operations

The American Academy of Hospitality Sciences (AAHS) recently honored The Nikki Beach Resort & Spa @ the Pearl, Qatar with a prestigious International AAA 5 Star Diamond Award for Best Design for a Boutique Beach Resort in the Middle East.

“This award reflects our team’s commitment to excellence in every aspect of our resort operations,” said Sary Arab, chief operating officer, Nikki Beach EMEA Hotels & Resorts Ltd., which is developing a string of new Nikki Beach properties in Europe, Africa and the Middle East under the leadership of Jihad el Khoury, chairman and CEO.

Designed by the award winning Singapore-based ECO ID Architects with interior design by Gatserelia Design, The Nikki Beach Resort & Spa @ the Pearl is a $45 million boutique beachfront resort with 47-luxury villas and spa suites. Located in Qatar, the Nikki Beach development will include Satine, a pan Asian specialty restaurant, NikkiSpa by Espa, Envy, the Ultra VIP lounge and champagne bar, a signature Nikki Beach Club with private plunge pools, a Tone Fitness Center and many other guest amenities.

The new Nikki Beach resort and spa @ The Pearl, a Riviera-style island in the Persian Gulf, is scheduled to open in June, 2012. A multi-phase, mixed-use development with 10 distinct themed districts in Doha, the capital of Qatar, The Pearl is the first international real estate venture in the world’s wealthiest country per capita.

At a recent ceremony in Cannes, Joseph D. Cinque, president and CEO of the American Academy of Hospitality Sciences presented the award to Mr. Arab, Claudio Roscigno, regional director of sales and marketing Nikki Beach, EMEA and Daniele Vastolo, group director of operations, Nikki Beach EMEA.

The American Academy of Hospitality Sciences bestows its International Star Diamond Award exclusively to five- and six-star quality hotels, spas, golf courses, restaurants, chefs, destinations, airlines, cruise lines and products. The award represents exceptional achievement and quality in the hospitality and luxury services industries worldwide.

Recognized internationally for its lavish parties, jet setting clientele, and exotic venues, Nikki Beach has become a haven for celebrities, globetrotters, and fashion forward patrons. Dubbed as “the sexiest place on earth” by the London Observer, the ultimate beach club brand continues to live up to its reputation, hosting events from the renowned Cannes Film Festival to Fashion Week in St. Barth.

Today, Nikki Beach is a luxury lifestyle hospitality operator that manages properties in 12 countries around the world. In the next three years, the company's Hotel and Resort Division expects to complete nearly 1,000 rooms in new jet-set destinations suitable for the five-star Nikki Beach brand.

Nikki Beach has also transcended its roots in the luxury hospitality sector to become a true global lifestyle brand, complete with marketing and public relations divisions, special events coordination, a VIP card and concierge service, and a bi-annual publication, Nikki Style.

“Nikki Beach is all about the celebration of life,” said owner Jack Penrod, who founded the Miami Beach Company in 1998. “Through the years, our guests have enjoyed sharing our unique beach club experience with family and friends. Now, we are responding to their requests by opening beautiful new boutique hotels and resorts around the world.”

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