hybris and Unic Launch Industry-First Global eCommerce Benchmark Tool

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The online evaluation tool, developed in conjunction with the eCommerce Foundation, helps merchants benchmark their eCommerce success against competitors.

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hybris, a leading provider of commerce and multichannel communication software, and Unic, the European eCommerce and product information management specialist, today announced the launch of the “eCommerce Benchmark” website (http://www.ecommercebenchmark.org) in cooperation with the eCommerce Foundation.

The eCommerce Benchmark is a complimentary online evaluation tool that enables businesses to confidentially compare their eCommerce activities with those of their competitors. It is the first global initiative of the eCommerce Foundation, a non-profit organization dedicated to the advancement of the eCommerce industry.

"Talented commercial professionals have long sought and appreciated benchmark and comparative data to improve their eCommerce performance,” said Ian Jindal, Founder and Editor-in-Chief of Internet Retailing in the U.K. “Benchmarking data has to date been expensive to collate and access, so we welcome the launch of this tool.”

The eCommerce Benchmark, covering the retail, wholesale and travel industries, measures four distinct business divisions – channel, financial, internal and innovation. Providing direct feedback on more than 100 eCommerce KPIs, the Benchmark gives participants free and instant access to real-time information. These results can then be used to create an accurate roadmap with targets that enable online merchants to drive better bottom line results.

"The purpose of this website is to improve eCommerce activities of organizations," said Kees de Vos, Vice President of Business Consulting at hybris. "Once companies have overcome their reluctance to share their confidential information in this anonymous manner, they receive a comprehensive view of their online business score, as well as the performance of competitors. In the future, we will consider implementing multi-level comparisons that enable merchants to track data by country, industry and turnover rate.”

To ensure anonymity of the eCommerce Benchmark, participants are required to submit data from a non-associated company account. Each submitted benchmark is manually checked to detect false data and to ensure the benchmark remains accurate.

“ECommerce organizations are understandably reticent about disclosing critical business data, which has acted as a barrier to entry for many previous industry benchmarking tools,” said Cor Molenaar, Professor at Erasmus University and eCommerce Foundation leader. “Data security is paramount. The eCommerce Foundation was created expressly to address this issue and is committed to protecting information submitted to the eCommerce Benchmark. We’re able to guarantee the anonymity of all figures provided, and that these will not in any case be disclosed to others.”

As part of the Foundation’s ongoing commitment to the eCommerce Benchmark, it is looking for global and local strategic partners with a strong footprint in the eCommerce market. These partners will actively support the acquisition of participants, help promote the eCommerce Benchmark and contribute financially.

For further information about the eCommerce Benchmark, please visit: http://www.ecommercebenchmark.org

The eCommerce Foundation
The eCommerce Foundation is a non-profit organization created with the intent to help both companies and the industry as a whole to improve their e-commerce activities, by sponsoring research studies, facilitating knowledge sharing and supporting benchmarking efforts. The eCommerce Foundation is sponsored by Unic, Hybris and Buckaroo and led by representatives of both companies as well as other e-commerce experts like Professor Cor Molenaar (from the Erasmus University), Gijs Vroom (Owner and Chief Editor of Emerce magazine) and Ian Jindal (Founder and Chief Editor of the publication Internet Retailing in the UK).

About hybris
hybris is a leading vendor of next generation end-to-end multichannel commerce software based on a single platform including managed and hosting services. Its clear vision about the need for consistency, coordination and personalization of information across all channels and throughout all phases of the customer lifecycle has resulted in the development of an integrated, agile solution enabling businesses to communicate and sell across all channels – online and offline - in a consistent and effective way. hybris has 14 offices around the world located in the economic capitals of North/South America, Europe and Asia and supports over 380 global customers. Customers are brands from retail and manufacturing industries, including: Bobcat, Clarks, Coca Cola Beverages, Conrad, Grundfos, Hornbach, Iomega, Kaiser+Kraft, Levi´s, Lufthansa, Migros, Nespresso, Nikon, P&G, Rexel, Timberland and Toys´R´Us.

About Unic
Unic is one of Europe's leading providers for premium e-business solutions with offices in Amsterdam, Berne, Brussels, Karlsruhe, Vienna and Zurich. Unic offers integrated solutions from one source in the areas of e-commerce, digital communication and collaboration. The list of clients includes organizations such as 3M, Arbonia-Forster-Holding, AUDI, BKW FMB Energie AG, Coca-Cola, Credit Suisse, the Swiss postal service (Die Schweizerische Post), Hewlett-Packard, HORNBACH, JURA, the administration of the canton of Berne (Kanton Bern), Manor, Mammut, Pfister. PKZ, Swiss railways (SBB), Swiss public television (Schweizer Fernsehen), Suva, Swisscom und Zürcher Kantonalbank.

About Buckaroo
Buckaroo is the leading provider of payment solutions in the Netherlands, specializing in billing and payment for businesses and online payment for online shops. The wide range of payment solutions, integrated in one system has led to many large organizations opting for Buckaroo amongst which The State Lottery, Pathé Theaters, Intratuin, Miss Etam, Selexyz, Auto Trader, Dolcis, Manfield, Ajax and Dixons.


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