Mobile call-based campaigns have been converting higher than 20 percent on average. It is easy to see why advertisers and affiliates are embracing mobile pay-per-call."
- Eric Flottmann,
Santa Barbara, CA and Tempe, AZ (PRWEB) January 04, 2012
Smart marketers are embracing mobile advertising, but even smarter marketers are remembering that mobile devices are still phones. And they’re using their marketing dollars to drive mobile consumers to call and click on a performance basis. RingRevenue, the leader in call-based performance marketing solutions, and MobileLeads.com, a marketing communications firm specializing in driving leads from the mobile web, teamed up in the second half of 2011 to deliver high-quality phone leads to advertisers. The partnership generated more than 100,000 inbound calls to advertisers, with 98 percent of those calls coming from mobile campaigns.
“At MobileLeads.com, we are focused on performance. Our marketplace helps advertisers get the most out of their mobile initiatives by matching advertisers with affiliates who are experts at driving quality leads via the mobile web,” said Eric Flottmann, Founder of MobileLeads.com. “Our partnership with RingRevenue has given our advertisers one more way to monetize the mobile web through quality inbound calls that convert to customers.”
MobileLeads.com licenses RingRevenue’s call performance marketing platform to power their pay-per-call program which allows advertisers pay for inbound phone leads on a cost-per-lead (CPL) or, in some cases, a cost-per-action (CPA) basis. Easy campaign set-up, dashboard reporting, and affiliate performance reports give advertisers all the data they need to see how their mobile pay-per-call campaigns are driving calls and customers to their businesses.
Mobile affiliates promoting pay-per-call campaigns use MobileLeads.com’s self-service portal to find new advertiser campaigns, instantly grab phone numbers for their promotions, manage campaign reporting, track keyword ROI, and see commissions earned from their promotions.
“Mobile call-based campaigns have been converting higher than 20 percent on average. It is easy to see why advertisers and affiliates are embracing mobile pay-per-call,” added Flottmann. “We have clients who are national brands in verticals such as insurance, financial services, home services, and education seeing tremendous success with the quality and volume of inbound calls they are receiving.”
Forrester Research predicts more than $2.7B will be spent on mobile marketing in 2012, a 68 percent jump over 2011 mobile spending. “We expect to see even more advertisers turning their focus to performance-based mobile advertising in 2012, and calls are a huge part of that,” said RingRevenue CEO Jason Spievak. “Placing a call is one of the most natural actions for consumers on their mobile devices.”
“MobileLeads.com is at the forefront of understanding how to leverage the mobile web to deliver value to advertisers,” said Spievak. “We are looking forward to our partnership driving even more quality calls and customers to advertisers in 2012.”
Look for RingRevenue and MobileLeads.com at this month’s Affiliate Summit West in Las Vegas. Both companies can be seen at the panel session Driving Inbound Calls from Mobile Search, moderated by RingRevenue CEO Jason Spievak with panelists Eric Flottmann MobileLeads.com), Eric Evans (HyperTarget Marketing) and Adam Viener IMWave, Inc.).
About RingRevenue, Inc.
More calls. More customers. We’ll prove it. RingRevenue® improves every marketing campaign with better quality leads, higher conversions and increased ROI. By tapping the power of the phone, RingRevenue's patent-pending call performance marketing platform captures and converts more high-value customers. RingRevenue's comprehensive tracking and analytics consistently increase revenues from mobile, print and other "offline" media while also improving the performance of online campaigns such as search, email and display. RingRevenue powers many of the leading performance marketing networks and agencies. Watch this video to learn more about RingRevenue. To request a demo, please visit ringrevenue.com or call 866-943-6426.
MobileLeads.com is a marketplace where advertisers and publishers converge to generate high quality leads on the mobile web. The firm specializes in Cost-per-Lead (CPL) engagements, however, they also offer Cost-per-Acquisition (CPA) campaigns in special circumstances. The company is comprised of seasoned internet marketers with significant experience in the higher education, sustainability and green tech, real estate, business opportunities, mortgage, senior services, insurance, health care and automotive industries.