Allstate Sugar Bowl is Extra Sweet for UBU Sports

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Michigan takes on Virginia Tech at the Allstate Sugar Bowl in New Orleans on UBU Sports synthetic turf system

Michigan and Virginia Tech will take the field at the Mercedes-Benz Superdome in New Orleans for the 78th Sugar Bowl. The Superdome Management Group and the New Orleans Saints selected UBU Sports, the leader in advanced turf systems, to provide the turf for their $336 million renovations.

"We work hard to provide the most advanced synthetic turf systems in the industry, and having the Sugar Bowl hosted on one of our surfaces is vindication of that effort", said Mark Nicholls, CEO of UBU Sports. In addition to the Sugar Bowl, a UBU Sports synthetic turf system will be the host playing-surface for the 2001 R&L Carriers New Orleans Bowl, 2011 Sheraton Hawaii Bowl and the 2012 Allstate BCS National Championship

The Allstate Sugar Bowl, born in the depths of the Great Depression, has survived many hurtles and difficulties including a World War and major hurricanes, to become the second oldest bowl in the nation. It is one of the most uniquely successful amateur athletic achievements in the history of American Sports. Behind the Sugar Bowl is a story of community spirit and initiative that has been instrumental in the spreading of the name and fame of New Orleans worldwide.

Since its inception in 2009, UBU Sports has been an innovator in the synthetic turf industry with installations ranging from the pee-wee to the professional leagues. UBU Sports is the ground gear for athletes, which incorporates science and technology within each surface they provide. The field is an extension of the athlete and UBU Sports provides a surface that helps athletes be the best they can be.

For more information on UBU Sports please visit


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