White-Hot Whiter Image Igniting a Chain Reaction Among Dental Institutions Large and Small

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Whiter Image Dental servicing multi-location dental practices with ease

Already a rising star among the dental Practice Management firms and Key Opinion Leaders, Whiter Image is now succeeding at a grass roots level that’s starting to include some pretty significant players. The list of Whiter Image Dental practices is growing every day, and now includes Mortenson Family Dental. Based in Louisville, KY, the family owned chain boasts more than 50 locations in and around the tri state area. Mortenson has chosen to align themselves with Whiter Image for a variety of reasons, most of which being their highly competitive price-points and their ability to work exceptionally well with multi-location practices. Having a partnership of this kind facilitates a seamless process from an operational standpoint, which is a key component for a practice experiencing the kind of growth that Mortenson is currently involved in.

“It’s taken us five years to become an overnight success,” joked Keith Rodbell, founder of the Atlanta based Whiter Image Dental. “While other companies will pour a lot of money into advertising to and zoom past the hard work part, we approached things from a different angle. You can have the best products in the world—which actually we do—but if the practice doesn’t know how to use them to their advantage, then what’s it matter? That’s the mindset behind our Personal Marketing Consultants.”

Avoiding the traditional customer service model, Whiter Image wanted to be proactive when it comes to their products. So rather than simply sending their products out the door and hoping for the best, Whiter Image decided to do everything in their power to make sure success with their whitening products is all but guaranteed. Thus was born the Personal Marketing Consultant.

Part customer service representative, part business coach, the Whiter Image Personal Marketing Consultants offer Whiter Image’s clients access to a set of business skills that they might not ordinarily possess—mainly advanced marketing and advertising. This includes everything from suggesting how to best position and use their products within the practice to an advertising, mentoring program that helps them on how to use them in conjunction with new media like Groupon.

This customer centric approach is paying off, for them and the practices they serve. Recently a Whiter Image Personal Marketing Consultant conferred with a small practice in Asheville, NC about their practice’s marketing needs. The practice and the Personal Marketing Consultant agreed upon a plan that ultimately wound up bringing in over 480 new patients in under a month. Ask yourself when the last time you engaged in a marketing effort that also made you money?

The Personal Marketing Consultants have something that no other company could match. And that’s access to the complete Whiter Image line. This includes its flagship whitening pens (the Chic-Flic Teeth Whitening & Lip Gloss Plumper Pen and the unisex Teeth Whitening Pen) as-well-as in-office and take-home whitening kits, custom trays and syringes in addition to the new Cordless LED Curing Light.

So what does the future hold for Whiter Image? It’s anybody’s guess. But if the past is any indication, things are indeed looking bright.

Whiter Image is a leader in the teeth whitening industry. They distribute whitening systems and retail products to dental practices both domestic and internationally. The company has a reputation for outstanding results, affordable products and unsurpassed customer support. You can view their complete line at http://www.whiterimagedental.com.


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Keith Rodbell
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