Austin, Texas (PRWEB) January 05, 2012
CoreTrac, Inc., provider of ResourceOne and LINK, the easy-to-use and affordable CRM/Sales Force Automation (SFA) solutions, announced today that Aero FCU in Glendale, AZ ($192M assets, OSI core) has chosen CoreTrac’s ResourceOne as its CRM/SFA solution to enhance sales, marketing and member service effectiveness.
Since 1957, Aero FCU was founded under the concept of people helping people. With more than 18,000 members and counting, Aero FCU is committed to delivering the very best financial services to their members.
Preston Sanders, CEO at Aero FCU says, “We are looking forward to 2012 and the introduction of CoreTrac’s ResourceOne into our culture. We wanted to find a system that was in sync with our strong focus on service culture and member relationships. An easy-to-use, but powerful CRM/sales tracking technology is vital to achieving our business objectives of growth and member satisfaction. CoreTrac’s ResourceOne has a proven track record of enabling community financial institutions like ours deliver on business objectives, growth ambitions, and excellent service to our members.”
Alan Buhler, Executive Vice President at CoreTrac, Inc. states, “CoreTrac’s ResourceOne can help solve a financial institution’s sales tracking and contact management challenges, and really bring accountability to the table. We are thrilled to have Aero FCU choose CoreTrac’s ResourceOne, and are strongly committed to providing the best relationship management and sales automation tools for Aero FCU to make rapid progress on its path to achieving its growth and service objectives.”
CoreTrac, Inc. is a privately held corporation with its headquarters in Austin, Texas. The company is dedicated exclusively to providing its easy-to-use and affordable CRM/Sales Force Automation solutions, ResourceOne and LINK, to community financial institutions. The ResourceOne solution delivers the power to manage opportunities through:
- Lead and referral tracking
- Contact and pipeline management
- Next-best product cross-sell recommendation
- Profitability tracking
- Service Center case management
- Up-to-date marketing campaigns
- Employee incentive, compensation, and goal performance tracking
- On-demand, comprehensive management Reports
For more information about CoreTrac, Inc., ResourceOne and LINK, please visit http://www.coretrac.com or contact Alan Buhler at 512-236-9120 ext. 272 or abuhler(at)CoreTrac(dot)com.