The heart of the luxury experience is the customer experience
Alexandria, VA (PRWEB) January 04, 2012
Brand loyalty and customer experience have historically gone hand-in-hand for affluent consumers of luxury brands. However, recent research indicates that both the luxury customer experience and brand loyalty have both undergone a shift:
- 50% of shoppers with an income of at least $150,000 have noticed a marked decline in the quality of the luxury customer experience
- Customer attrition rates in the luxury industry are hovering between 80-90%.
Learn more about these recent consumer trends, as well as how luxury brands can take advantage of this opportunity to re-engage customers and win a stronger degree of long-term loyalty via “Luxury Brands: Reinventing the Customer Experience”, an educational webinar being presented on January 17, 2012 at 1:00 p.m. ET.
This webinar, presented by Mark Robeson, Senior Vice President of Sales and Marketing with VIPdesk, will review the three principal ways in which luxury brands can reinvent the customer experience: placing the customer experience at the heart of their enterprise, revisiting the power of personal relationships, and embracing the social and mobile revolution.
“The heart of the luxury experience is the customer experience,” said Robeson. “By placing the customer experience at the heart of their enterprise and revisiting the power of personal relationships, luxury brands can re-engage their core base of customers in a manner that will increase loyalty throughout the customer lifetime.”
Space in this webinar is limited to the first 100 registrants—register online today at http://bit.ly/vc2BLU.
For more information, contact VIPdesk Marketing at 703-837-3507 or marketing(at)vipdesk(dot)com.
For over a decade, the world's most prominent companies have relied on VIPdesk to provide highly personalized concierge and customer loyalty solutions to engage and service their customers. VIPdesk’s full suite of service offerings, supported by a team of over 1,200 global professionals, includes concierge and customer loyalty solutions, experiential offerings and assistance services. To learn more about how VIPdesk provides impeccable service, visit http://www.vipdesk.com.
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