Insurance Files Offers Tips to Agents for Selling Life Insurance to People Over 40

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When selling life insurance to people over 40, Insurance Files recommends data mining with current clients and buying life insurance leads to aid in new business acquisition.

Agents should always keep in mind that clients' needs are constantly changing. Developing a system for keeping current with your clients is vital. Sergey Margaryan

Life Insurance serves different needs at different stages of life. Insurance Files recommends that agents stay up to date with current clients' needs by annual questionnaire via e-mail or business reply mail. New customers are often best acquired by purchasing exclusive life insurance leads.

Younger people in their 20’s and 30’s need to provide for their families in the event of their passing. Term insurance is often the best solution because it is the cheapest and provides guaranteed security.

As people reach their 40’s and 50’s, they still need to protect their families, but their life insurance needs change. Many people are looking to enhance retirement income, pay for funeral expenses, or possibly provide income for a business. Maybe the policy will be used to pay off a mortgage or other kinds of debt. Universal or whole life insurance may be the way to go with older clients, due to their flexibility.

Recommended levels of coverage at this age are five to ten times that of your annual income. Generally speaking, this will cover debts, funeral expenses and provide your family with a cushion that is comfortable, at least for the foreseeable future.

It is recommended that agents do some “data mining” with their current clients to see what their life insurance needs are.

In terms of attracting new clients, concentrate on traditional and social media, networking and buying quality life insurance leads. Quality leads provide an agent with a list of consumer names that are actively in the market for life insurance. The combination of all marketing efforts will result in the highest return on investment.

InsuranceFiles is a multi-line insurance lead generation company that specializes in exclusive and semi-exclusive life insurance leads. An easy to navigate website and expertly trained marketing associates brand InsuranceFiles as a trend setter. Their dedication to re-inventing the insurance leads business is paying dividends in the form of new business for insurance agents.

InsuranceFiles is located in Encino, California. For more information contact Sergey Margaryan or Adrian Tomkins at 888.467.5606 or go to the website at


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David Bosley
D&D Marketing
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Sergey Margaryan
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