New York, NY (PRWEB) January 04, 2012
Click here to tweet about the launch! http://j.mp/shortyshavelaunched
Nominations for the 4th Annual Shorty Awards (http://shortyawards.com) have launched to uncover the most influential users in social media. Past winners include Conan O'Brien (@ConanOBrien), Cory Booker (@CoryBooker), Sesame Street's Grover (@SesameStreet), Suze Orman (@SuzeOrman), Ted Leo (@tedleo), Neil Patrick Harris (@ActuallyNPH) and NASA (@NASA).
Last year there were over 750,000 tweeted nominations in the Shorty Awards. For the first time ever users can vote for a presidential candidate on Twitter. For example tweeting, “I nominate (e.g. @MittRomney, @BarackObama, or @RickSantorum) for a #PresidentialCandidate Shorty Award because...,” will register a nomination at http://shortyawards.com/category/presidentialcandidate.
The Real-Time Academy of Short-Form Arts & Sciences, which includes Wikipedia cofounder Jimmy Wales (@jimmy_wales), Foursquare CEO Dennis Crowley (@dens), Kurt Andersen (@KBAndersen) and Alyssa Milano (@Alyssa_Milano), ultimately decide the winners at the awards gala in NYC.
“With almost a billion people using social media, it’s more important than ever to short list who you need to pay attention to,” said Greg Galant (@gregory), CEO of Sawhorse Media and cocreator of the Shorty Awards.
"The social media explosion all around us means it's more important than ever to highlight the best and most interesting content," said Sree Sreenivasan (@sree), a professor of digital media at Columbia Journalism School (@ColumbiaJourn) and member of the Real-Time Academy. "The Shorty Awards are honoring excellence in a medium that some continue to dismiss, at their peril."
The 4th Annual Shorty Awards will feature dozens of categories to honor individuals in topics that reflect the power social media has had on politics, entertainment, pop culture, activism, government, technology, news, media and more. Some of the highlights include:
Entertainment: #actor #actress #band #bio #celebrity #comedian #director #fansite #movies #music #radio #singer #television #tvshow #webshow #youtubestar
News & Media: #blogger #finance #journalist #magazine #newspaper #pr #videoblogger #weather
Nonprofit & Activism: #activism #charity #democracy #green #hero
Government & Politics #presidentialcandidate #democrat #government #republican #uscongress #worldleader
Better campaign tools:
By going to http://shortyawards.com/you, social media users can increase their chances of being nominated for a Shorty Award by taking an interview, making a campaign video and more.
The Shortys are delighted to welcome new sponsors who will be innovating in social media by using the platform to honor content producers promoting healthy lifestyle choices, everyday heroes and celebrity profiles.
The #SocialFitness Shorty Award, in partnership with Anthem Blue Cross and Blue Shield’s Health. Join In. honors an individual who helps others to make healthy choices in their lives through their influence on social media.
The #Celebrity of the Year Shorty Award, in partnership with BIO, honors a celebrity whose creative Twitter bio, presence on social media and genuine sharing has helped them tell truer stories about their life and effect on pop culture.
The #Weather Shorty Award, in partnership with The Weather Channel, honors an individual who does the best job covering the weather on Twitter, the social web and iWitness.
The #Hero Shorty Award, in partnership with The Weather Channel's Coast Guard Alaska, honors a Coast Guard member, firefighter, police officer, or anyone else who’s helped to save a life using social media.
The #SocialMediaManager Shorty Industry Award, in partnership with Spredfast, honors a social media manager from a consumer facing brand or agency that has gone above and beyond in managing their brand’s social presence.
Last year’s Shorty Awards voting included nominations from Leonardo Dicaprio (@LeoDiCaprio), Justin Bieber (@justinbieber) and more (http://j.mp/shortycelebs) who took to Twitter and social media to campaign and nominate content producers across different categories. In just a few months, 750,000 tweet nominations were made and 2.5 million people visited ShortyAwards.com. Kiefer Sutherland (@RealKiefer), Conan O’Brien (@ConanOBrien), Niel Patrick Harris (@ActuallyNPH), Miss USA Rima Fakih (@OfficialRima) and more all participated in the 3rd Annual ceremony held on March 2011 in New York City.
About The Shorty Awards
The Shorty Awards honor the best of social media by recognizing people and organizations who produce short-form, real-time content across Twitter, Facebook, Tumblr, YouTube, Foursquare and the rest of the social web. Every year millions of people come to the Shorty Awards website to tweet their nominations and root for their favorite social media content creators, culminating in an awards ceremony that recognizes the winners in dozens of featured categories, as well as thousands of crowd-sourced ones. For the second time, the Shorty Awards will also honor the industry's best agencies, brands and social media professionals.
About The Real-Time Academy of Short-Form Arts & Sciences
The Academy exists to discover the best and most innovative uses of real-time media. As a jury comprised of leaders in technology, journalism, business and culture, the Real-Time Academy of Short Form Arts & Sciences plays a vital role in choosing the winners of the Shorty Awards.
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