Chicago Startup SuperfanSuits.com is Taking Rapid Growth to Stores Nationwide

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The small Chicago startup SuperfanSuits.com that created the phenomenon of sports fans wearing spandex suits is now poised to go mainstream with their products in 2012. An appearance at the Halloween & Party Expo in Houston in January is the first step in their growth.

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With full-body Superfan Suits showing up everywhere, from ESPN  commercials, to basketball, football and hockey games, the Halloween Costumes and Sport Teams Apparel industries have taken notice and been in contact with SuperfanSuits.com about stocking the company’s products. SuperfanSuits.com has been able to grow exponentially in 2011, in visibility and reach, and also as a business.  With well over 50,000 faithful Facebook fans, the dedication to their consumer base has allowed Superfan Suits to be uniquely responsive. This is in large part thanks to a business plan based upon personalized customer service, real-time social media interaction and a customizable, quality product.

As the mainstream demand for full-body spandex costumes has grown, Superfan Suits has added to their base product line of two-colored split suits, and single colored suits (including the wildly popular Lime Green), a new range of prints and textures, as well as themed costumes. Halloween was all about Alien and Skeleton suits, while winter offered the sought-after Santa, Mrs Claus and Elf costumes. The year-round demand for Superfan Suits has resulted in an expanded product line with seasonal suits for St. Patrick’s Day and 4th of July as an addition to Halloween and Christmas. Superfan Suits now offers over 100 different suit variations and plans to continue expanding in 2012.

Since the company was founded in 2008 it has primarily been a direct-to-consumer online retailer. This year, Superfan Suits will be a strong presence in retail stores across the United States. This will allow the company’s products to become even more accessible to consumers through other costume vendors, in addition to the options already found on SuperfanSuits.com. Superfan Suits will be attending the Halloween & Party Expo in Houston in January 2012, a four-day event that boasts the highest number of buyers from around the world. Look for Superfan Suits in retailers nationwide, and check out SuperfanSuits.com and the company’s Facebook page for news on the company and the new products for 2012.

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