We have always worked closely with Pitney Bowes and have maintained a high level of communication throughout the entire campaign" - Evaldas Balcius, Head of PPC
(PRWEB UK) 4 January 2012
Pitney Bowes is regarded as the UK’s leading business communications company, specialising in providing firms with affordable mailing solutions since the turn of the twentieth century. The firm has a long history of success and innovation, which is why Essex-based search engine marketing agency SEO Positive was proud to partner with the company in mid-2011.
Pitney Bowes approached SEO Positive seeking to improve their online reputation by climbing the ranks within the organic search engine listings. After experiencing fast success with SEO, the marketing managers at the company were keen to explore the opportunities presented to them by SEO Positive’s paid search management team, who were confident that a combined approach towards SEM would greatly boost the company’s online presence.
The team were contracted to handle the PPC account of one of Pitney Bowes’ most high profile sites and since this acquisition the franking machine company experienced a traffic increase of 300%. This triumph led the company to place further faith in the Pay Per Click concept and as such Pitney Bowes has since hired SEO Positive to take over several other PPC accounts, including that of a newly-launched product, in order to achieve similar success for other areas of
Evaldas Balcius, Head of PPC Management at SEO Positive, believes that it’s the dedication of his team combined with Pitney Bowes’ commitment to the advertising model that has resulted in such a great result for the company.
“We have always worked closely with Pitney Bowes and have maintained a high level of communication throughout the entire campaign”, Evaldas explains. “Part of the process behind good PPC management is also the preparation, and by talking with the company at great length before setting up the initial account, we were able to gain a greater understanding of how Pitney Bowes wanted to market their products and services and how the results generated from the campaign would eventually have a great impact on their bottom line.”
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.