Cincinnati, OH (PRWEB) January 04, 2012
“With the value of transactions made over mobile devices estimated to be $240 billion this year, and predicted to triple that size over the next five years, it’s not surprising that the battle over mobile wallets will continue to intensify,” says Mark Johnson, CEO of Loyalty 360 – The Loyalty Marketer’s Association. “And given the predictions that by 2016 consumers may be able to leave their traditional leather wallet at home and pay for most of their shopping over their handset, retailers need to think about the impact of mobile wallets as they build out their loyalty programs. Merchants ---- and payments firms ---- that are unprepared will suffer.”
On January 10, 2012 at 1 PM EST, Loyalty 360 will present a complimentary one-hour webinar that will explore this issue. In “The POS Gateway: The Evolving Mobile Shopping Experience and its Impact on the POS,” Rick Oglesby, Senior Analyst with Aite Group, will discuss how digital wallets are poised to help increase the demand of near field communication-enabled point of sale devices in the U.S.
Moderated by Pam Latulippe, Principal Product Manager with ACI Worldwide, this webinar will detail the transformation of today’s point-of-sale (POS) infrastructure into tomorrow’s mobile environment, exploring the deployment of mobile-capable hardware, software, and transaction-routing capabilities necessary to enable point-of-sale-integrated mobile marketing solutions and mobile payments via hosted solutions.
Participants will examine:
- The mobile shopping experience and it’s connection to the digital wallet and mobile payments
- The expected rollout of NFC-capable POS devices in the United States
- Current transaction-routing-infrastructure limitations that continue to inhibit migration to a fully mobile-enabled environment, even in an NFC-enabled environment
- Strategies for overcoming these limitations
To register of for more information, please visit “The POS Gateway: The Evolving Mobile Shopping Experience and its Impact on the POS.”
About Loyalty 360 – The Loyalty Marketer’s Association
Loyalty 360 is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing customer loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. http://www.loyalty360.org
About Aite Group
Aite Group is a leading independent research and advisory firm focused on business, technology and regulatory issues and their impact on the financial services industry. Founded by leading industry experts in Banking and Securities & Investments, Aite Group brings together a team of business strategy, technology and regulatory experts to deliver comprehensive, timely, and actionable advice to financial institutions and technology vendors. http://www.aitetgroup.com
About ACI Worldwide
ACI Worldwide powers electronic payments for more than 800 financial institutions, retailers and processors around the world, with its broad and integrated suite of electronic payment software. More than 90 billion times each year, ACI’s solutions process consumer payments. On an average day, ACI software manages more than US$12 trillion in wholesale payments, and for more than 160 organizations worldwide, ACI software helps to protect their customers from financial crime. http://www.aciworldwide.com.