Opower to Host Webinar on Supercharging Internal and External Marketing with Behavioral Science

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Dr. Robert Cialdini to host latest webinar in Opower's "The Power of Energy Information" series.

On Thursday, January 12 from 4:00 to 5:00 p.m. EST, Dr. Robert Cialdini, leading behavioral scientist and Opower advisor, will host a webinar to discuss how marketers can use behavioral science to improve their effectiveness. This will be the latest in Opower’s “The Power of Energy Information” webinar series.

Successful persuasion is central to success in most roles but many factors, such as an uncertain economy, can make this challenging. Professor Cialdini will provide an overview of six universal principles of successful persuasion and then dive into examples and supporting research on how marketers can use these principles to drive success in their efforts.

The webinar is intended for marketing or communications professionals, customer service leaders or those who are generally curious about how to become more effective at channeling successful outcomes.

Dr. Robert Cialdini has completed extensive academic work in the psychology of influence and over 30 years of research on the subject have earned him an international reputation in the fields of persuasion, compliance, and negotiation. He spent much of the past decade studying conservation and efficiency, and his books, including Influence: Science & Practice, are the result of years of inquiry into the reasons people comply with requests in business settings. Worldwide, Influence has sold more than two million copies. In the field of influence and persuasion, Robert is the most-cited living social psychologist in the world today. He received his PhD from the University of North Carolina and his post-doctoral training from Columbia University. He has held Visiting Scholar appointments at Ohio State, the University of California, the Annenberg School of Communications, and Stanford Graduate School of Business. Currently, he is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.

To register, please visit https://www2.gotomeeting.com/register/363581250.

About Opower
Opower is the leader in energy information software, providing the utility industry’s only cross-channel platform proven to drive energy efficiency gains on a large scale. Using cutting-edge behavioral science and patent-pending analytics, the Opower platform enables utilities to provide targeted energy data and advice to each customer. More than 60 utilities—including 8 of the 10 largest in the US—partner with Opower to improve the effectiveness of their energy-efficiency portfolios and motivate their customers to become more energy efficient, while dramatically increasing the level of customer engagement and overall customer satisfaction. For utilities with Advanced Metering Infrastructure (AMI), the Opower platform represents a cost-effective way to convert hourly data into measurable energy savings, delivering a clear return on investment directly to customers. Founded in 2007 and privately held, Opower is headquartered in Arlington, Virginia, with a second office in San Francisco, California. For more information, please visit http://www.opower.com.

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