Holidays From Ireland - Facts and Figures 2011 From

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Key travel data on holidays from Ireland for 2011 from Ireland's fastest growing online travel company,

Irish people are still going on sun holidays, not nearly as many as in 2007 or 2008, but people are still traveling; a quick look at the load factors for Aer Lingus and Ryanair will validate this. This article looks at the trends seen in the Irish travel company based on figures and facts from

Whilst the number of charter seats is down from 1 million in 2007 to only 300,000 in 2011, that does not show the full picture as most holidaymakers are now travelling to the sun on scheduled airlines like Aer Lingus and booking online with the likes of

The ‘last minute holiday’ market is way down with sun holidays now being planned, budgeted for and booked 9 to 10 weeks in advance.    

Of all holiday sectors, ski holidays have been hardest hit; this is evidenced by the withdrawal of Inghams from the Irish market in September 2011 and reduced programmes from the remaining operators.

Recent Trends to note:

  • Long stay sun holidays - getting away for 2, 3 and 4 months is now a significant factor in winter travel
  • The over 50’s market make up almost 70% of all winter sun holidaymakers and if they are going for 1, 2 or 3 weeks, they buy 4* hotels on a half board basis
  • The under 30’s market are particularly responsive to city breaks with prices are under €200 per person
  • The single biggest growth area is the “all inclusive” sun holiday, which includes all food, drink and entertainment. The reason for the growth in this type of holiday is that you can budget for the total holiday in advance; you really don’t have to spend any more money when on an all inclusive holiday

Top 3 sun holiday destinations for 2011:    

  •     Canaries
  •     Algarve    
  •     Mainland Spain    

Top 3 city break destinations for 2011:    

  •     Krakow
  •     Budapest    
  •     Berlin    

The Facts & Figures for 2011

  • The average sun holiday (flights, transfers and accommodation) in 2011 cost €432 per person, down 8% on 2010 which was €465 per person
  • There were 2.4 people travelling per holiday booking, same as 2010
  • Sun Holidays are being booked nine and half weeks in advance, up from seven weeks in 2010
  • People are spending 7.3 nights abroad, which is down from an average of 9 nights 2 years ago
  • Most people are opting for accommodation in the 3 to 4 star category, same as 2010
  • Cheapest day of the week to fly is Tuesday - you can save €40 to €50 person over a weekend flight

Our Top Travel Tips for 2012 from

  • Book a sun holiday or city break early and save more
  • Search all sun destinations on to find the best value destination to match your holiday dates
  • Be flexible - travelling on a Tuesday for a Sun holiday or Saturday for a city break offers the best value is the fastest and easiest way to book your holiday online. You can travel any day for any duration and all flights are with Aer Lingus.

With consumers can design their own holiday to get all the benefits of DIY but save time and money online as the website has a great price comparison tool to help them find the best value holiday and let’s face these days it’s all about value.

In September Aer Lingus signed a contract with who now provide all the holidays on Aer

Paul Hackett
00353 1 6371699


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Paul Hackett