Aplifi to Rollout ePolicy Delivery and eApplications With Genworth

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Genworth selects Aplifi to support eApplications and ePolicy Delivery for its life division

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with Aplifi’s platforms we can make it easier for our distributors to do business with us. These tools provide a better, more efficient way for our distributors to sell and deliver Genworth’s life insurance products

Aplifi, a leading provider of Life & Annuity Order Management, Client Management and Electronic Document Delivery solutions for the financial services and insurance market segments, announced today that it has contracted with Genworth to offer its life insurance products via electronic application submission through Aplifi’s AFFIRM for Life as well as delivering policies electronically through PolicyBox.

Genworth will use the AFFIRM for Life platform for its Colony Term UL and Colony LifeLong UL life insurance products to support the needs of its distributors. This initial offering will allow producers to quickly fill out a life insurance ticket that is then pushed to a call center for completion. The ultimate review by the BGA or supporting agency will take place before final submission to Genworth.

Genworth’s use of PolicyBox for electronic policy delivery will support all life insurance products, incorporate electronic signatures, utilizing Silanis’ eSign Live, allowing for multiple signing parties, and provide indefinite storage of the policy record for later retrieval.

“Genworth is looking to expand access to our products through non-traditional life insurance channels, and working with Aplifi’s platforms we can make it easier for our distributors to do business with us. These tools provide a better, more efficient way for our distributors to sell and deliver Genworth’s life insurance products,” said Chris Chartrand, senior vice president of Solutions Delivery.

“We are thrilled to have Genworth join our growing family of carriers with both AFFIRM for Life and PolicyBox, said Dan Smith, President & CEO, Aplifi. “Genworth has always embraced technology to provide better field support and this recent move continues this philosophy of unwavering commitment.

AFFIRM for Life is a user friendly platform that allows agents to electronically complete and submit a life insurance ticket online. AFFIRM for Life allows insurance carriers and distributors to manage virtually any type of workflow. Whether it’s managing a “drop the ticket” approach, as with Genworth, or filling out a complete application, adoption rates among distributors and producers increase with this tool. AFFIRM for Life supports a full review and release queue for distributors (BGAs/Banks/Broker-Dealers), providing complete control.

PolicyBox is a unique “Patent Pending” electronic policy and document delivery platform for the insurance and financial services industries. This purely Web-based system provides much more than simple PDF document delivery to the consumer. PolicyBox allows for each level of the distribution channel to offer its own branding and marketing appeal to its downstream customers. PolicyBox supports the needs of carriers, general agencies, broker-dealers, banks, and producers.

About Aplifi:
Aplifi (http://www.Aplifi.com), based in Pompano Beach, Florida, is a leading technology provider that focuses on the life insurance and financial services markets. Blue Frog offers solutions that facilitate more insurance transactions that are compliant and “In Good Order,” driving increased business. Its suite of flexible and easy to use platforms include AFFIRM for Life, AFFIRM for Annuity, InsureSocket CRM, I-Relay CRM, and PolicyBox. “We Simplify Selling Insurance!”

About Genworth:
Genworth Financial, Inc. is a leading Fortune 500 insurance holding company that is dedicated to helping people secure their financial lives, families and futures. Genworth has leadership positions in offerings that assist consumers in protecting themselves, investing for the future and planning for retirement―including life insurance, long term care insurance, financial protection coverages, and independent advisor-based wealth management―and mortgage insurance that helps consumers achieve home ownership while assisting lenders in managing their risk and capital.

Genworth has approximately 6,500 employees and operates through three segments: Retirement and Protection, U.S. Mortgage Insurance and International. Its products and services are offered through financial intermediaries, advisors, independent distributors and sales specialists. Genworth Financial, which traces its roots back to 1871, became a public company in 2004 and is headquartered in Richmond, Virginia. For more information, visit Genworth.com.

Media Contacts

Tom Topinka
Public Relations Leader
804 662.2444

Aplifi, Inc.
Roy Goodart
Senior Vice President Marketing
801-308-2095 ext. 706


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