“We are thrilled to reach this milestone and to be able to connect with our consumers around the world about the styles they love, products they desire, and their overall feedback about the brand." -Tarra Del Chiaro, New Media Specialist at GUESS Watches.
Norwalk, CT (PRWEB) January 06, 2012
GUESS Watches reached a social media milestone of one million “Likes” on Facebook making it the largest Facebook Brand Page dedicated to a watch brand on Facebook.
Over the past year, GUESS Watches made a significant effort to build their Facebook fan base in an effort to engage their consumers in a mutual social conversation. They were successful in reaching their goal of one million fans by creating a robust posting strategy, engaging custom Facebook tabs, and placing global advertising.
“We are thrilled to reach this milestone and to be able to connect with our consumers around the world about the styles they love, products they desire, and their overall feedback about the brand. We look forward to continual growth and engagement in the coming year,” said Tarra Del Chiaro, New Media Specialist at GUESS Watches.
GUESS Watches’ Facebook strategy is a lifestyle driven initiative matching that of their newly launched website. Status posts on the Brand Page include links to the brand’s global fashion blog, GUESS Access, product highlights, and links to interactive components of their site and custom Facebook tab.
GUESS Watches is looking forward to launching their first global Facebook-based application early this year to attract more “Likes,” engage their current fan base, and amplify their connections in the online ecosystem.
About GUESS Watches:
Guess Watches is a timekeeping accessory company with a focus on lifestyle driven fashion. Guess Watches launched its first collection in 1983 with a line of men’s and women’s fashion watches. Constant attention to new ideas and cutting-edge design keep the brand relevant to today’s trends.
If you’d like more information about this topic or to schedule an interview with the GUESS Watches New Media Team, please contact Erica DaSilva at edasilva(at)sequel-us(dot)com or 203.523.7266