Fluid Announces Webcast, “Social Integration: Driving Mass Customization Success"

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Learn Why Social Integration is Driving Demand for Product Customization on the Web

Fluid Inc

Fluid Inc., the creator of the leading product customization platform – Fluid Configure – will host a webcast to educate retailers about what Forrester Research calls “the future of products” in the age of online shoppers – the ability to customize products to individual tastes and promote and share creations socially. The 45-minute event, “Social Integration: Driving Mass Customization Success,” will be held on Tuesday, January 17 at 12:00 pm. (Pacific Time). Follow this link to register for the webcast.

Dana Yobst, vice president of sales and marketing, and Amy Lanigan, vice president of client strategy, will describe how mass customization is becoming an integral part of online retail, and present the key trends and five important lessons learned with Fluid’s retail clients. Webcast participants will gain a better understanding of how to make product customization and social sharing seamless and successful for online shoppers.

Why Fluid Configure for Product Customization? Configure enables retailers and manufacturers to easily and cost-effectively provide shoppers with the ability to create their own customized products in an immersive, socially enabled design experience. Need more reasons to consider Fluid?

  •     Experience. Fluid Configure has helped retailers with product customization since 2003.
  •     Differentiation. Fluid Configure enables clients to provide immersive shopping experiences.
  •     Device Friendly. Fully compatible across mobile and tablet devices.
  •     Successful Implementation. Configure is low-cost to implement and easy to maintain, with direct integration to ecommerce and manufacturing systems and a robust set of business user administration tools.

About Fluid: Digital Shopping Innovation
Fluid creates engaging customer experiences that drive conversion, satisfaction and brand loyalty. Fluid delivers these results though custom agency engagements and the Fluid Retail merchandising platform. Founded in 1999 and with offices in San Francisco, Chicago, and New York, Fluid's customers range from mass-market retailers to luxury goods manufacturers, and include top brands such as: Benefit Cosmetics, Elie Tahari, Diapers.com, JELD-WEN Windows & Doors, Nine West, Reebok, Sears, The North Face, and Vans.

For more information, visit http://www.fluid.com, and follow us on Twitter @Fluid or Facebook Fluid, Inc.


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Stephanie Aldrete
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