SchoolMessenger Announces Sponsorship of NSPRA’s Bob Grossman Leadership in School Communications Award

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Nominations are Open to NSPRA Members for the 2012 Bob Grossman Leadership in School Communications Award

SchoolMessenger, a leading provider of parent notification solutions for education, and the National School Public Relations Association (NSPRA), today announced the two organizations are partnering to present the 2012 Bob Grossman Leadership in School Communications Award.

The Bob Grossman Leadership in School Communications Award annually recognizes a practicing superintendent of schools or CEO of an education agency, service center or intermediate unit for outstanding leadership in school public relations and communications.

This award is based on:

  • How the superintendent demonstrates the value of a year-round, ongoing program of communications;
  • Whether the superintendent supports communications by allocating a portion of the budget to the program and providing staff and board training;
  • Whether the superintendent works closely and in a strategic way with the district's communications professional(s);
  • How the superintendent practices good communication management techniques, such as empowering staff, working with the community, interacting with the media, and building partnerships with other entities;
  • How the superintendent demonstrates excellent personal communications skills, such as ethics, honesty, openness and good listening skills.

Nominations are now open to all NSPRA members and will be accepted until April 1. Applications are available at and will be evaluated by appointed members of NSPRA and NSPRA’s Executive Board. The honoree will be selected by May 10 and recognized at the Annual NSPRA Seminar in Chicago in July.

"It is a privilege for SchoolMessenger to once again sponsor the 2012 Bob Grossman Leadership in School Communications Award,” said Nate Brogan, vice president of marketing for SchoolMessenger. “We are constantly looking at ways to support and recognize education leaders who use communications to improve academic achievement, increase parent involvement and better engage their communities. This award is the ideal way for us to provide that support.”

The award is named for Robert L. Grossman, ASPR. During his 23-year career, Mr. Grossman practiced educational public relations for school districts and agencies in Pennsylvania, Ohio, California, Maryland and Colorado.

“Bob was known for his creative and strategic public relations practices and for his belief that the support and commitment of top education leaders are vital to successful school communications. We are pleased to have SchoolMessenger sponsor this award and help us carry on Bob’s legacy,” said Rich Bagin, APR, Executive Director, NSPRA.

The funding for this award is provided by SchoolMessenger.

About SchoolMessenger
SchoolMessenger is a leading provider of notification solutions for education. Thousands of school districts, public schools, colleges, universities, private schools and other educational facilities in all 50 states depend on the company's innovative solutions to connect and effectively communicate with millions of parents, students and staff every day. Founded in 1999, the company is headquartered in Santa Cruz, California. For information, visit or call 888.527.5225.


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Carleen LeVasseur