Finland’s Leading Business and Financial News Website Deploys Visual Revenue

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Visual Revenue, Inc. today announced that Kauppalehti.fi have subscribed to its Homepage Decision Support Platform.

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Visual Revenue helps us quickly understand which articles are resonating with our readership, where to expose them on our homepage and for how long.

The Visual Revenue Platform delivers Editorial teams real-time recommendations on what content to place where on their homepage (and section front pages) and for how long. An intuitive solution designed specifically with Editors in mind, the collaborative online environment takes editorial discussions to the next level ensuring content placement decisions can be taken faster, more accurately and with a greater level of confidence.
Kauppalehti.fi is the leading Business and Financial News destination in Finland and deployed the Visual Revenue Platform to help increase the website’s overall audience engagement. The Platform provides recommendations based on the value, engagement and trajectory of an item of content ensuring that the most relevant and valuable stories are correctly promoted for the right period of time.

“Kauppalehti produces over a 150 pieces of content on a daily basis, each deserving promotion to one degree or another,” said Arno Ahosniemi, Editor in Chief at Kauppalehti.” Visual Revenue helps us quickly understand which articles are resonating with our readership, where to expose them on our homepage and for how long. This ensures we get the best possible return on investment for each article we write.”

“Kauppalehti.fi are a great fit for us and we’re extremely pleased to partner with them,” said Charlie Holbech, VP Operations and Co-Founder of Visual Revenue, Inc. “Managing the promotion of content has never been more important and we’re very excited to see The Platform integrated into the digital newsroom processes at Kauppalehti.”

About Visual Revenue

Visual Revenue Inc. provides a predictive analytics solution that helps online media organizations set a better front page. Headquartered in New York, Visual Revenue is helping media organizations across the globe better place their current content throughout their online publication. Visual Revenue’s Front Page Decision Platform currently provides more than 45 online publishers with real-time recommendations. These include Forbes.com, NYDailyNews.com, NBC’s iVillage.com, Telegraaf.nl, Borsen.dk and OneIndia.in.

Visual Revenue was founded by former IndexTools (now Yahoo! Web Analytics) COO Dennis R. Mortensen and officially launched in January 2011. The founding team are industry veterans from the web analytics, big data and predictive modeling world.

For more details on Visual Revenue, Inc. visit the corporate website at visualrevenue.com or call +1 (212) 506-6700 or email hello(at)visualrevenue(dot)com.

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Charlie Holbech
Visual Revenue
(212) 506-6700
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