Event-triggered alerts enable marketers to effectively engage in-market customers who have demonstrated their immediate interest by signing up to receive real-time notifications from a brand.
Redwood City, CA (PRWEB) January 05, 2012
StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced a new email marketing resource titled "The Ultimate Email Lifecycle Marketing Guide: Event-Triggered Alerts." This free whitepaper provides detailed steps that email marketers can take to plan, implement, test, measure and optimize successful marketing programs for event-triggered email alerts such as in-stock notifications and price-drop updates.
Event-triggered alerts enable marketers to effectively engage in-market customers who have demonstrated their immediate interest by signing up to receive real-time notifications from a brand. Because consumers specify the type of information they want to receive at the point of sign-up, marketers have the unique ability to respond with relevant messaging that can generate a 2X to 6X increase in performance over typical broadcast email programs. With the right approach, marketers have the opportunity to increase engagement while also capitalizing on one of the most effective email marketing programs for driving revenue.
From building the internal business case to implementing and optimizing a multi-step program, this best practices guide provides detailed steps, case studies and examples for launching a successful marketing program for event-triggered email alerts.
REPORT TITLE: "The Ultimate Email Lifecycle Marketing Guide: Event-Triggered Alerts"
FREE DOWNLOAD: http://www.strongmail.com/alerts
- Tips for identifying the best event-triggered alerts for your business
- Required data assets and technologies
- 5 steps for launching an effective program
- Best practices for optimizing triggered alerts and their results
- Real-world examples from successful programs
Visit http://www.strongmail.com to learn more about our lifecycle and other email marketing solutions.
ABOUT STRONGMAIL SYSTEMS, INC.
Every day, StrongMail is empowering leading brands to engage and grow their customer base through email marketing and social media. From the world’s largest enterprises to the hottest daily deal sites, StrongMail is helping smart marketers boost the performance of their programs with cutting-edge lifecycle email marketing capabilities and the ability to deliver millions of highly personalized messages in minutes. Much more than a top-tier email service provider (ESP), our products and services provide end-to-end solutions for such notable brands as Travelocity, Macy’s, McAfee, Viacom and T. Rowe Price. Learn more at http://www.strongmail.com.
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