Industry Expert 2U Limited asks "Can Kindle Relight Your Fire?"

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2u.co.uk says that getting hold of the new Amazon Kindle Fire before its UK release date in March 2012 seems nigh on impossible - but there is a way around it and it is well worth the effort, report the industry experts.

Kindle Fire

To bring our customers all the best insurance for their gadgets, it is essential that we check out new devices in advance

2u.co.uk say that whilst the new Kindle Fire was being wrapped and placed under the Christmas tree in homes throughout the United States, this exclusive tablet, which is getting rave reviews from across the globe, is not available in the United Kingdom until way after the festive period.

The manufacturer seems keen to keep the UK market waiting with baited breath for the tablet which is forecast to be almost as successful as the Apple iPad 2 - and at half the price.

The new addition to the Kindle ranks - the Fire – uses similar technology to the iPad 2 and appears to have most of the features many people want in a tablet.

It boasts a beautifully affordable price tag at $199 - around £128 - a vivid colour touch-screen, access to an incredible collection of movies, TV shows, magazines and books, an Android app store and a great web browser for surfing the internet, sending emails and downloading.

That is according to the manufacturer's promotional material and US reviews. But if it is not possible to get one in the UK yet, how are British consumers or reviewers supposed to check it out for themselves and is it possible to get one this side of March?

Gadget insurance comparison website 2u.co.uk, who provide UK customers with worldwide protection for Kindle tablets, iPads and iPhones, decided to see if the Kindle Fire is really all it is cracked up to be - but first the company had to get hold of one and much to their surprise it was not as difficult as they had first thought.

‘To bring our customers all the best insurance for their gadgets, it’s essential that we check out new devices in advance, but when there is a block on release into the UK it can be difficult,’ says Grant Burrows from 2u. ‘Thankfully, we found a fairly simple way around it and managed to get one delivered to us in the UK, via a postal forwarding agency. It was a fairly fast turnaround time and the cost was reasonable too.’

The company discovered that although the US supplier will not ship the Kindle Fire directly to the UK, the tablet can be ordered through their US site and shipped to one of the many postage forwarders available such as Gooping.

‘All we had to do,’ says Grant, ‘was to find out the weight and size of the package and pay for postage by credit card to the postage forwarder. Our forwarder gave us a US address to send the goods to and then they shipped it out to us on the day they received it. It took about 7 days from the initial order to arrive in the UK and cost about $35 - around £22.50 - in postage, so it is possible to get one before the March release date.'

And now the company have solved that problem what do they really make of the new Kindle Fire – does it live up to expectations and could it really compete with the iPad 2? Grant and staff at 2u.co.uk who have all tested it out think it does.

‘While the Apple iPad is an amazing device,’ says Grant, ‘what we really like about the Kindle Fire, apart from the brilliant price, is that it does so many of the things the iPad does and it is even easier to carry around. It is slimmer, lighter and smaller than the iPad and more convenient. I find it fits easily into my jacket pocket – so it is less visible and possibly safer to carry around than some other tablets that cost a lot more.’

To find out more about the new Kindle Fire and how to protect it visit http://www.2u.co.uk

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Grant Burrows
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