24MAS Acquires Liquid Air Lab GmbH, the worlds largest network of mobile radio station Apps

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24MAS, a global leader in mobile advertising and applications, has acquired Liquid Air Lab GmbH, the German company behind the hugely popular mobile radio app network Spodtronic.com, with over 20 million radio app installations worldwide.

example screen shot of I phone radio station app

The combination of 24MAS’s global reach and network with Liquid Air Lab’s leading global position, means we are able to offer an even broader range of scalable, targeted rich media mobile advertising services.

Liquid Air Lab has become the world leader of radio application development & publishing, having created over 1,300 mobile applications for leading radio brands across smartphone platforms including iPhone, iPad, Android, Windows Phone, Nokia and BlackBerry devices. Leading radio station customers include NRJ, The Voice, Absolute Radio, RTL Radio, Mix Megapol, NRK, FFH, Radio Hamburg and Antenne Bayern.    

With an existing install base of 20 million users, growing at over 1.2 million new installations a month, the network now serves hundreds of millions of advertising impressions each month across Adplace.com, Liquid Air Lab’s proprietary targeted advertising network. The rich mobile advertising formats shown in the apps offer advertisers an interactive and innovative platform to sell and market products, with customers including Audi, Volkswagen, Intel, McDonalds and more.

"We are thrilled to join 24MAS, one of the hottest and fastest growing mobile companies in the world, to bring our app technology to the next level and rapidly grow our advertising and distribution operations globally. The international presence of 24MAS combined with its focus on targeted advertising and application markets brings a huge benefit to our customers in the form of increased distribution and revenue generation possibilities worldwide “ commented Mikko Linnamäki, CEO and Founder of Liquid Air Lab GmbH.

Tero Turunen, CEO of 24MAS added, “ Our clear strategy on focused vertical markets makes Liquid Air Lab a perfect fit in the 24MAS Group of companies. The combination of 24MAS’s global reach and network with Liquid Air Lab’s leading global position, means we are able to offer an even broader range of scalable, targeted rich media mobile advertising services Radio is truly mass market and the adoption rate on mobile radio is growing at an incredible rate. As a media format that is perfect for mobile advertising, we believe the radio impressions across our radio network will be in the billions in the coming future. “

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About 24MAS
24MAS Group of companies focuses on three key market operations – mobile marketing and advertising, application development & publishing and managed services & solutions. With offices and operations in Asia-Pacific, Latin America, Europe and North America, 24MAS partners with over 200 mobile operators, handset manufacturers and technology companies worldwide. 24MAS gives brands and application developers the opportunity to reach mobile subscribers in more than 80 countries via its application, advertising and technical platforms. Headquartered in Stockholm, Sweden since 2001, the company employs 155 employees in ten global offices. Visit http://www.24MAS.com for more information and join our Facebook community & follow us on Twitter at @24MAS.

About Liquid Air Lab GmbH
Liquid Air Lab, founded in 2002 and backed by Balderton Capital and BayTech venture Capital, is a leading smartphone App developer & publisher, specialised in mobile apps for Radio Stations across all operating systems including iOS, Android, Nokia Symbian, Windows Phone, BlackBerry and Smart TVs. With over 20 million apps downloaded worldwide across the Spodtronic network, streaming over 500 million minutes of radio airtime monthly across 1300 applications and serving hundreds of millions of highly-targeted and rich media ad impressions per month across Liquid Air Lab’s proprietary advertising network adplace.com, Liquid Air Lab has become the worlds largest mobile radio network in the world. More information can be found at http://www.spodtronic.com and http://www.adplace.com.


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