Social Saver Launches to Help e-Commerce Platforms Respond Effectively to the Changing Trends in Consumer Behaviour

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SocialSaver (http://www.social-savers.com) introduces retailers to a new way of driving consumers to their websites and growing their businesses in a cost-effective manner.

Launched this week and expected to become a major player on the internet, SocialSaver is an intelligent social shopping button solution that benefits consumers and brands alike. Consumers are rewarded with an instant discount code for sending a message to their social networks, and brands get extra traffic from a warm audience with minimal effort and minimal marketing cost to the original sale.

Faced with the migration of consumers from high street to internet, retailers must start putting e-commerce - and even m-commerce - at the forefront of their business plans in order to remain competitive. The way consumers interact with brands, research products and consume media has been revolutionised, and those businesses that fail to react in time are likely to fall by the wayside.

The SocialSaver button provides e-commerce platforms with an effective and economical way of driving people to their sites. And since the cost is proportional to the benefit, it is an accessible tool for businesses of all sizes. Small businesses can start using similar advertising techniques to those employed by larger businesses, and can now compete based on customer experience, quality and value for money, rather than suffocating themselves with aggressive pricing tactics.

SocialSaver is already working with many progressive and innovative retailers, including My Wardrobe, Snooze Shade, Weanie Beans, Skins4Things, B-tempted and WAHOO - to name only a few.

Jonathan Yates, founder of Social Saver, explains how he came up with the idea, “It was whilst establishing WAHOO, one of my other businesses, that I had the idea for Social Saver. As a new brand we were struggling to find an affordable way to spread the word about our vitamin drink mix product. I needed a marketing tool like Social Saver, but it didn’t exist. So I decided to make it happen for the benefit of businesses everywhere as well as my own.”

Adeline Towers of Weanie Beans states, “Our luxurious coffee beans are the very best in quality and are therefore expensive to produce. SocialSaver will allow our customers to buy them at supermarket prices, which will open Weanie Beans up to a whole new band of consumers that we can acquire and retain – who we could not even reach before. We’re very excited and proud to be one of the first companies to have spotted the great potential of SocialSaver.”

To become part of the SocialSaver community, please visit http://www.social-savers.com and follow @socialsavers for updates on twitter.

For more information please contact SocialSaver’s PR contact:

Sophia Warner
sophia(at)gatherandthrow(dot)com

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Jonathan Yates
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