The success we consistently generate for our clients shows that our ethical and organic approach is the most effective for internet marketing.
(PRWEB UK) 6 January 2012
Click Consult, a leading search marketing agency based in the UK, have commented on the recent revelation that Google have had to penalise themselves for violating their own guidelines by paying for a sponsored link during a campaign to promote their Chrome browser.
It has been revealed that Google recently paid for video advertising to promote their Chrome browser, and as part of this advertising campaign, several sponsored blog posts were published across the web. Investigation of these blogs revealed that the majority showed a Google Chrome video without actually linking to Google Chrome, therefore not violating their own guidelines relating to paying for links. However, they did find one blog post that linked directly to Google Chrome in a way that passed PageRank, consequently violating their quality guidelines. The webspam team at Google have taken the decision to manually demote the Chrome homepage for 60 days in the SERPs, similarly to how it would treat other websites that violate their quality guidelines.
The Cheshire-based search agency, who specialise in a range of internet marketing services, including PPC and Web Development, are set to review the situation in the coming weeks. Click Consult are aiming to show that the organic strategies they implement for client campaigns are completely in line with Google's quality guidelines, and therefore client websites won't be penalised in the search engine results pages.
"As a digital marketing agency, we obviously pay incredibly close attention to the quality guidelines that Google sets because the last thing we want is for our client's websites to receive a penalty in the SERPs. The penalisation Google have given their own Chrome websites show that they will enforce the rules, and the transparency they have shown while dealing with the incident has been commendable." said Matt Bullas, Managing Director of Click Consult. "The internet marketing campaigns we implement and manage for our clients never violate Google's quality guidelines, and the success we consistently generate for our clients shows that our ethical and organic approach is the most effective for internet marketing."