Simba Yellow Pages Acquired by Integrity Marketing Solutions

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The media and marketing firm of Integrity Marketing Solutions today announced the acquisition of Simba Yellow Pages, provider of news, market research and objective analysis for the Yellow Pages Directory Publishing and Local Search industries.

Integrity Marketing Solutions has acquired Simba Yellow Pages, the preeminent leader for news and objective analysis in the Yellow Pages Directory Publishing and Directional Media market for more than 25 years.

“We believe we have a winning combination,” says Kyle Krull, President of Integrity Marketing Solutions. “Bringing Dave Goddard’s industry insight and leadership together with Integrity Marketing’s powerhouse media and marketing team gives the Yellow Pages industry an unparalleled ally in today’s challenging market environment.”

Dave Goddard, formerly Editor & Senior Analyst for Simba Yellow Pages, continues as the new Executive Vice President for IMS Local Search Authority.

Goddard is a seasoned journalist, researcher and analyst with more than a decade of experience in the yellow pages industry. Prior to joining Simba, Goddard enjoyed a distinguished career as an editor and publisher with the prestigious Eagle Publishing Group. During his tenure with Eagle Publishing, Goddard and his newspapers earned numerous awards, including Newspaper of the Year.

IMS Local Search Authority will provide breaking news, insight and analysis for the evolving Yellow Pages and Local Search markets. They will continue to provide the Yellow Pages & Directory Report, with continuous online coverage of the industry, including metrics, analysis and short- and long-term perspective. YP&DR subscribers will continue to have access to the exclusive YP&DR Directory Databank, a monthly scorecard offering the most comprehensive look available anywhere at the RBOC’s largest releases.

The much anticipated 2012 Market Forecast is scheduled for release in March, and pre-sales will be available soon.

For more information, or to schedule an interview:
David Goddard, Executive Vice President
IMS Local Search Authority
1-877-352-2021, ext. 4


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