Ten Technologies That Pave New Routes for the Travel Industry in 2012

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Freeborders Releases New Insights on Travel Technology Trends

"Fasten your seat belt. The ten technologies that we have identified will open up new routes for the travel industry,” said Shrikant Jaiswal, Director of Business Intelligence Technologies, Freeborders

To help companies create delightful travel experiences for customers and gain competitive advantage, Freeborders Inc., a global provider of IT consulting, technology and outsourcing solutions, identified ten technology trends that will shape the travel industry in 2012 and beyond.

According to Freeborders’ research, travel service providers started using five types of technologies - mobile devices, social media, location based services, personalized marketing and near field communications - to enrich the customer experience of travelers on the front end. These technologies allow offering more personalized and expedited service, reservations and check-in processes.

On the back-end, unseen to the traveler, travel service providers can benefit from a second set of five technologies – service-oriented architecture (SOA), business intelligence (BI), cloud computing, RFID, and virtualization – to deliver greater operational efficiencies.

Together, the tech technologies help travel service providers enrich the overall experience for their customers while improving their internal operations.

“Fasten your seat belt. The travel industry as we know it today will not exist in the future. The industry is constantly changing to deliver better travel experiences for customers. This requires cost-effective business models that leverage technology innovation,” says Shrikant Jaiswal, Director of Business Intelligence Technologies at Freeborders. “The ten technologies that we have identified will open up new routes for the travel industry.”

For more information on how the ten technologies are changing the travel and hospitality landscape, please see the Freeborders Whitepaper “Advances in Travel Technology.”

About Freeborders
Founded in 1999, Freeborders provides global IT consulting, technology and outsourcing services. The company pioneered a unique service model that offers the perfect blend of Eastern and Western business practices and access to broad knowledge of the US, European and Chinese markets. Freeborders’ innovation suites – such as Mobile Web and Cloud – help companies exploit the full potential of their IT investments. Headquartered in San Francisco, the company has offices in Denver, New York, London, Stockholm, Hong Kong, Kuala Lumpur, Guangzhou, Shenzhen, and Wu Xi. To learn more, visit http://www.freeborders.com. You can also follow us on Twitter at @freebordersinc.


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Katja Schroeder
Freeborders, Inc.
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