Announcing the Launch of Direct Credit Marketing, a new Company Created to Improve Automotive Marketing Both for the Dealers and the Lenders

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Direct Credit Marketing Inc. (DCM), created by Denny Long and private investors, will help finance sources, dealers (franchised, independent, and BHPH) and credit unions market to consumers in compliant and creative ways.

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Direct Credit Marketing Inc. is a newly launched company that will provide finance sources, dealers, and credit unions with the ability to improve the way they market to consumers. Direct Credit Marketing will help choose the best method of marketing for the individual needs of each customer. Direct Credit Marketing will offer credit based marketing solutions that improve the response rate in the industry. Historically, dealers, lenders and credit unions have had response rates of less than 1 percent. With Direct Credit Marketing dealers, lenders, and credit unions are seeing response rates above 3 percent and in some cases the response has jumped into the double digits. Direct Credit Marketing customers can combine several marketing tools to improve the overall response rates and generate more of the right traffic.

Franchise, Independent & Buy Here Pay Here Dealers will benefit from more responses and have an overall reduction in the cost of generating sales. Additionally, auto dealers will have the same analytic tools that lenders and credit unions use today when selecting a group of consumers to target. In the past only lenders and credit unions had the ability to use credit data to target a specific group of customers. Dealers who use Direct Credit Marketing are provided a report that shows the best consumers to target with their precious advertising dollars.
"We believe that new venture will improve the marketing and sales process for automotive, truck, and power sports retailers" states Denny Long, President of Direct Credit Marketing. "Direct Credit Marketing will be able to provide a better process for ordering marketing campaigns for dealers, lenders, and credit unions.”

Direct Credit Marketing not only provides common marketing tools in the industry today at more reasonable cost but it also provides custom and specific analysis reports and custom special finance marketing tools.

The new product menu creates a clean easy way for dealers and lenders to choose marketing solutions that fit the individual needs of each dealer.
Products include:

  •     Credit Based Direct Mail – Enhanced Credit Criteria
  •     Automotive Credit Report Inquiry Triggers
  •     Bankruptcy Programs tailored to each customer
  •     Subprime Websites and Custom Domain Registration
  •     Custom Marketing Solutions for Dealers and Lenders.

To reach Direct Credit Marketing Inc. please call 866-989-6648, e-mail at denny.long(at)directcreditmarketing(dot)com, visit or go to


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