Motorola Solutions To Be Cornerstone and Registration Sponsor of RFID Journal LIVE! 2012

Share Article

RFID Journal announced today that the technology firm will be the cornerstone and registration sponsor for its 10th annual conference and exhibition, to be held on Apr. 3-5, 2012, in Orlando, Fla.

RFID Journal, the world's leading media and events company covering radio frequency identification (RFID), announced today that Motorola Solutions, a leading provider of passive ultrahigh-frequency (UHF) RFID technology, has signed on to be the cornerstone and registration sponsor of RFID Journal LIVE! 2012, the media company's largest annual event. LIVE! 2012—RFID Journal's 10th annual conference and exhibition—is the world's premier event focused on RFID and its many business applications. It will be held on Apr. 3-5, 2012, at the Walt Disney World Swan and Dolphin resort, located in Orlando, Fla.

"Motorola Solutions has established itself as a leading player in the market for UHF handheld and fixed RFID readers," said Mark Roberti, RFID Journal's founder and editor. "We are extremely pleased that Motorola has agreed to be the cornerstone sponsor for RFID Journal LIVE! for the fourth consecutive year. We look forward to working with the company's senior executives to build on the success of previous events, and to continue growing the RFID market."

Paul Steinberg, Motorola Solutions' chief technology officer, will deliver a keynote address at the conference. Mr. Steinberg will discuss global market trends and their impact on the RFID solution set, as well as the major business applications for which RFID is being used, the benefits companies are realizing and the expected evolution of technologies vital to meeting the needs of the global enterprise.

At LIVE! 2012, RFID Journal will celebrate the 10th year of the industry's flagship convention. The event will feature four industry-specific and four how-to conference tracks, as well as nine in-depth preconference seminars and workshops, fast-track training, the RFID Journal Awards, and two co-located events—IEEE RFID 2012 and The AIDC 100: RFID and Bar-Code Co-existence. In addition, the conference will offer exhibits and demonstrations conducted by the industry's leading technology firms.

In addition, LIVE! 2012 will build on previous events' focus on how RFID technologies are being applied within specific vertical industries. Tracks will feature end-user case studies in the following sectors:

  •     Aviation and defense
  •     Health care and pharmaceuticals
  •     Manufacturing and operations
  •     Retail and consumer packaged goods (CPG)

In addition, the event will also feature preconference seminars focused on RFID's use in the following industries:

  •     Construction
  •     Energy
  •     Food and agriculture
  •     Health care
  •     Warehouse and inventory management

The conference program will reveal how all types of RFID technologies—active, Wi-Fi, passive UHF, passive high-frequency (HF) and more—can be employed to improve operations in every sector. Like all RFID Journal events, LIVE! 2012 will feature leading end users objectively explaining how they utilize the technology to enhance efficiencies and streamline business processes. What's more, the conference will include technology exhibits and demonstrations by the leading RFID companies worldwide.

"RFID has evolved a great deal over the past decade, and there are so many great end-user case studies from which attendees can learn," Roberti stated. "This year's event will be our biggest and best ever, and attendees will have a chance to hear the many ways in which RFID can improve the way they do business."

For additional information regarding LIVE! 2012, please visit

About RFID Journal
RFID Journal is the leading source of news and in-depth information regarding radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide—in print, online and at face-to-face events. For more information, visit

About Motorola Solutions
Motorola Solutions is a leading provider of mission-critical communication solutions and services for enterprise and government customers. Through leading-edge innovation and communications technology, it is a global leader that enables its customers to be their best in the moments that matter. Motorola Solutions trades on the New York Stock Exchange under the ticker “MSI.” To learn more, visit For ongoing news, please visit our media center or subscribe to our news feed.

MOTOROLA, MOTO, MOTOROLA SOLUTIONS and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC and are used under license. All other trademarks are the property of their respective owners. ©2012 Motorola Solutions, Inc. All rights reserved.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Mark Roberti
Visit website