Gift Card Weekend is this Weekend – January 6-8

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Maximize Those New Gift Cards On National Shopping Holiday

The holidays are over, but consumers can still get in on deals by using their gift cards. Consumers will get more from all of those holiday gift cards by redeeming them on January 6-8, 2012, the newest shopping event of the holiday season, Gift Card Weekend (GCW).

During GCW, gift card recipients can redeem their gift cards from participating retail partners to receive extra value through special deals posted on the GCW website that will be offered for that weekend only. Gift Card Weekend is presented by Gift Card Impressions of Kansas City, Mo., the Retail Gift Card Association, InComm and Ceridian Stored Value Solutions.

GCW partners include national brands such as Sephora, Bass Pro Shops, Applebee’s, J.C. Penney Company, Inc., SpaFinder, Adidas and many more. Consumers around the country will be able to maximize their buying power both in person and online. The deals each retailer will offer during GCW are available at http://www.giftcardweekend.com.

The period right after the holidays is actually an important time for retailers trying to get a clear picture of holiday sales. Retailers don’t recognize gift card revenue until the cards are redeemed. So a promotion such as GCW that encourages consumers to redeem cards not only helps consumers find bargains but also allows retailers to recognize sales in their holiday totals.

For more information and updates on retail partners, consumers should go to http://www.giftcardweekend.com or "like" the Gift Card Weekend Facebook page (http://www.facebook.com/GiftCardWeekend) or follow Gift Card Weekend on Twitter (https://twitter.com/GiftCardWeekend).

About Gift Card Impressions
Gift Card Impressions is the leading Gift Card packaging and merchandising solutions provider.
Gift Card Impressions, based in Kansas City, Mo., builds customized solutions to deliver strategically focused; brand-differentiating concepts that drive incremental gift card sales by making products stand out at third-party point-of-purchase, in stores and online. Its solutions make the gift-giving occasion more memorable and personalized using the latest technologies to appeal to all five senses. Gift Card Impressions…where innovation meets gifting.

About Retail Gift Card Association
The Retail Gift Card Association (RGCA) is a non-profit association with a mission to create consumer centered gift card policies and procedures. RGCA membership is open to retailers, restaurants, and travel-and-entertainment merchants whose core part of their business is to sell products or experiences but who also issue and offer closed loop gift cards. The RGCA is focusing its resources on building positive perceptions on gift card usage, developing a benchmarking program for gift card sales and identifying legislative initiatives. There is useful information on gift card trends, innovations, and issues that are associated with gift cards on the website.

About Ceridian Stored Value Solutions
With nearly twenty years of experience, SVS is a pioneer and premier one-stop prepaid and stored value provider serving top brands around the world. Our full product suite includes retail gift cards, branded prepaid and promotional cards, plus a robust loyalty platform. As a leading provider SVS manages more than five hundred million card products and processes over one billion transactions in 45 countries and 26 currencies worldwide every year. To learn more about increasing sales and simplifying program management, visit our website.

About InComm:
InComm is the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products using its state-of-the-art point-of-sale transaction technology and payment solutions to revolutionize retail product sales and customer experiences. With more than $13 billion in retail sales transactions processed in 2010, InComm is the nation’s largest provider of gift cards, prepaid wireless products, reloadable debit cards, digital music downloads, content, games, software and bill payment solutions. InComm partners with consumer brand leaders around the world to provide more than 225,000 retail locations the products and services their customers demand. Since 1992, InComm's patented technologies have made the buying process easier for consumers, while streamlining the selling process for product and retail partners. InComm is headquartered in Atlanta with offices in Australia/New Zealand, Brazil, Canada, Japan, Mexico, Puerto Rico, the United Kingdom, Arkansas, California, Colorado, Florida, Minnesota, Oregon, Texas and Utah.

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