Sam Lippman Announces Orlando as the Exclusive Destination Sponsor of the 2012 Attendee Acquisition Roundtables

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Visit Orlando will be the exclusive city sponsor of the March and June 2012 Attendee Acquisition Roundtable (AAR) events.

Sam Lippman, president of Integrated Show Management & Marketing (ISM) and producer of the Exhibition & Convention Executives Forum (ECEF), Large Show Roundtable (LSR) and the new Exhibit Sales Roundtable (ESR) announces that Visit Orlando will be the exclusive city sponsor of the March and June 2012 Attendee Acquisition Roundtable (AAR) events.

AAR is an invitation-only workshop for convention and exhibition marketing professionals. AAR, limited to 20 event marketers, share the latest tactics, technologies and best practices for effective attendance promotion, acquisition and retention. Other AAR sponsors include: CompuSystems, ds+f, Jacobs Jenner & Kent and Trade Show Executive.

“As one of just a few DMO’s offering an in-house marketing professional dedicated to working with our meeting clients, Visit Orlando has been a pioneer in attendance-building initiatives. We’re looking forward to sharing our insights with AAR attendees,” said Gary Sain, President and CEO, Visit Orlando.

“Visit Orlando is thrilled to play a larger role in these great events that Sam and his team produce. We’re looking forward to the face-to-face interaction and conversations around moving the industry forward in 2012 and beyond,” commented Tammi Runzler, Senior Vice President of Convention Sales and Services, Visit Orlando.

“Adding Orlando as a sponsor/subject matter expert to the 2012 Attendee Acquisition Roundtables is a major benefit to attendees because Orlando is skilled in attracting visitors from around the world,” according to Sam Lippman, producer and facilitator of the AAR.

AAR will take place March 15 and June 20, 2012 at the Washington Marriott Metro Center in Washington, DC.

All AAR participants must qualify to attend and no more than two participants per organization may attend. If approved, the first participant from each organization will be charged $325. The second participant from each organization will be charged $195.

Qualified individuals can apply by visiting

About Exhibition and Convention Executives Forum (ECEF)
ECEF is the world’s only one-day forum exclusively for independent and association executives. At this invitation-only forum 200 leaders of the exhibition and convention industry focus on ways to increase revenues and the relevance of their events through C-level content and networking. More information is available at

About Large Show Roundtable (LSR)
LSR is an invitation-only workshop for show producers with 125,000+ net square feet of exhibit space. LSR gathers 18 producers for facilitated problem-solving. Participants “own” LSR because they create the agenda and play an active role in helping their peers define solutions. More information is available at

About Exhibit Sales Roundtable (ESR)
ESR provides 18 exhibit and sponsorship sales and service professionals the opportunity to meet, network and learn from peers and a select group of subject matter experts in a hands-on, interactive format. Attendees will benefit from the latest practices and techniques to strengthen their exhibit sales and sponsorship programs. More information is available at

About CompuSystems
CompuSystems is a full-service trade show registration contractor capable of providing a broad range of services. Its current proprietary registration system is the result of more than 30 years of development around client needs.

About ds+f
ds+f is a professional branding, marketing and advertising agency with nearly three decades of experience developing innovative solutions to help organizations define business strategy, transform company culture, increase brand performance and personality, deliver attendees and exhibitors to world-class events, and, most importantly, prosper.

About Jacobs Jenner & Kent
Jacobs Jenner & Kent is a full-service marketing research and consulting firm established in 1980. Its clients cover a range of business disciplines, including tradeshow management, association management, advertising, public relations, finance, IT and healthcare.

About Visit Orlando
Visit Orlando is the only officially recognized sales and marketing organization for the Orlando and Orange County area. Chartered in 1983 as a private not-for-profit organization, Visit Orlando represents more than 1,450 private businesses that make up the area's tourism industry. Visit Orlando is dedicated to promoting the area as one of America's great vacation and meeting destinations and provides comprehensive, unbiased information to all travelers.

About Trade Show Executive
Trade Show Executive magazine provides news, views and tools to the managers of shows large and small, in every industry from automotive to medical to woodworking, so that show executives can turn innovative ideas into a competitive edge.


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