Virtual Edge Institute Announces bXb Online’s $100,000 Commitment Towards the Digital Event Strategist Certification Program and Virtual Edge Summit Education

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Marketing agency’s commitment will award charter scholarships to qualified professionals seeking a “DES” credential

Virtual Edge Institute Logo

Virtual Edge Institute Logo

The scale of the industry, when compared to the available talent in the digital events category, calls for investment in the talent base. bXb Online’s commitment will help ensure growth of a robust talent pool in the industry.

Virtual Edge Institute (VEI), an international organization dedicated to advancing the development and adoption of virtual event and meeting technology, announced today that bXb Online has committed $100,000 in support of the Digital Event Strategist (DES) certification program, the only certification of its kind, and related Virtual Edge Summit education. The financial support offered by bXb Online, a marketing agency specializing in hybrid and online event strategies, will be used to sponsor professionals in pursuit of advanced credentials in this discipline.

Scheduled to launch in Spring 2012, the DES Certification is specifically designed to help develop the talent that organizations need to effectively engage audiences using online events. Michael Doyle, founder of VEI stated, “The digital events community is an important and fast growing category within event marketing. The scale of the industry, when compared to the available talent in the digital events category, calls for investment in the talent base. bXb Online’s commitment will help ensure growth of a robust talent pool in the industry. We are grateful for this opportunity.”

bXb Online’s Founder, Tony Lorenz stated, “As education is a pillar of bXb Online, we want to do what we can to support professional education in the digital event marketing space. Importantly, the DES certification program starts with best practices around strategy, a characteristic embedded in the DNA of bXb Online.” He added, “Our support of the VEI scholarship program illustrates our commitment to lifelong learning, and the growth of our industry.” While not a condition of this commitment by bXb, Lorenz encourages his industry colleagues to consider a match of up to 100% of this pledge to further expand VEI’s DES certification program as a critical component of the entire event marketing landscape.

More information on VEI’s DES certification program is available at http://www.virtualedgeinstitute.com. Details about the bXb Online DES scholarship program and registration for scholarship applications will be available January 31, 2012, at http://www.bxbonline.com.
In the interim, interested professionals may sign up for scholarship updates by emailing their complete contact information to desscholars(at)bxbonline(dot)com.

Join the bXb Online Press Conference | Face-to-Face and Online
During the Virtual Edge Summit
Tuesday | January 10 | 2012
8:00a – 8:30a Pacific Time
VES Discovery Stage | Learning Lounge | San Diego Convention Center | San Diego | CA

To join this press conference online, visit http://www.virtualedgesummit.com.
Click on "Register Now" and register as "Media" for complimentary admission to the virtual environment.

Resources:
bXb Online FAQ’s | bxbonline.com/FAQ
Video | Michael Doyle Interview with Tony Lorenz | http://www.youtube.com/watch?v=rCd8pGP7xlo
Virtual Edge Institute | virtualedgeinstitute.com
VEI Digital Event Specialist Certification | virtualedgeinstitute.com/des-certification/des-overview/

About Virtual Edge Institute
The Virtual Edge Institute (VEI) is an international organization dedicated to advancing the development and adoption of virtual event and meeting technology and best practices for collaboration and marketing. This is done by supporting and contributing research, education, thought leadership, promotion, and professional networking. The organization will host the 2012 Virtual Edge Summit in San Diego, CA, January 9-12, 2012. For more information visit http://www.virtualedgeinstitute.com.

About bXb Online
bXb Online accelerates the power of face-to-face marketing through online business stories and experiences. Founded by industry leader Tony Lorenz, bXb Online delivers online event strategy, creative, content development, and management solutions that brands rely on to activate their business events to the next level. In concert with leading meeting organizations, bXb is developing an industry platform for event marketing professionals and the communities they serve. Headquartered in Chicago, IL, bXb Online partners with world-class leaders in their respective categories, including Freeman, INXPO, Professional Convention Management Association, and the Virtual Edge Institute.

Learn how bXb Online can accelerate your event marketing strategy today: bxbonline.com

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