We did extensive customer surveys and were frankly shocked to find that over 70% of our online customer base had an ideal budget of just $100 for logo design.
(PRWEB) January 09, 2012
Despite a increased focus on logo design quality and a recruitment drive in 2011 Impact Logos will be reducing prices by half in 2012 due to increased competition in the online logo space.
Lara Johnson Director of Marketing at Impact Logos explains "Over the past few years we have seen a steady but consistent increase in logo offers under $100 with promises of a horde of designers, unlimited designs and in some cases even free business cards. This increased competition has diluted our market share considerably."
After an internal review Impact Logos concluded that the only way forward was to pivot in order to survive. "We did extensive customer surveys and were frankly shocked to find that over 70% of our online customer base had an ideal budget of just $100 for business logo design. Further testing and qualitative surveys have convinced us that our ideal price points are between $199 to $250." explains Lara Johnson."
Impact Logos has taken the opportunity to review their complete online presence, including user interface, conversion funnels and bounce rates.
"We are currently in our final stages of testing price models and soon to be releasing our new website. Our focus remains on recruiting superior designers and creating inspirational logo design. We just have to get used to lower margins and try and make it up in volume."
Impact Logos is a leading online logo design company. You can find them at http://www.impactlogos.com.au