Superbreak Launch Brand New Winter Theatre Promotion

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Short Break Specialist, Superbreak, Launches Brand New Winter Theatre Promotion as part of its Annual Winter Offers Campaign.

Superbreak, the city breaks specialist, has announced the launch of a brand new Winter Theatre Promotion as part of its annual Winter Offers Campaign, to reward theatre break customers with a free gift to use on their break, and long after their stay.

The Yorkshire based tour operator has launched its new promotion to coincide with its annual 2012 Winter Offers Campaign, which offers customers a range of deals stretching across 1,000s of UK and European destinations. The brand new winter theatre promotion offers customers a free 2for1 Hi-Life Diners card with every theatre break purchased over £300 until 31st January 2012. Valid for 12 months, the incredibly popular diner’s card is available to use at over 3,500 restaurants across the UK & Ireland, including high street favourites, Michelin starred celebrity chef restaurants and the best pick of local independent establishments. In an already highly competitive market, these added extras help to set the tour operator apart from its competition.

Customers can choose from a range of London theatre breaks currently on sale from family productions like Shrek, Lion King and the Wizard of Oz, brand new musicals including War Horse and Singin’ in the Rain to long stand classics such as Les Miserables and Phantom of the Opera. Last year, over thousands of passengers travelled with Superbreak on a theatre break and the tour operator hopes that the free dining card promotion will give customers even more value on their London break.

Previous trends for the York based tour operator has shown that the post Christmas period is traditionally a busy time, with January and February expected to produce some of the highest booking numbers of the year. In January 2011, over 30,000 passengers took advantage of the discounted deals and booked short breaks online with Superbreak, with London, Edinburgh, York and Manchester proving to be the most popular UK destinations.

Khalid Amin, Online Marketing Manager commented, “The annual winter offers campaign allows us to focus on our exceptional prices and added extras, so that we can continue to offer the very best value for money to our customers. The 2for1 diner’s card is a fantastic addition to this year’s campaign and continues to save our customers money even after their break is over.”

About Superbreak:

Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks and hotels throughout the UK. Superbreak is part of Holiday Break plc. Based in York, England, Superbreak specialises in booking cheap breaks in 2-5 star hotel accommodation throughout Britain for the leisure traveller. Superbreak holds allocations of rooms at all hotels and can make bookings up to and on the day of departure.

With 5000 plus hotel partners in worldwide locations from Manchester to Brighton, from London to Paris and with great availability and rates for theatre breaks, events at the O2 Arena, various popular attractions and national and international rail partners, Superbreak can offer an outstanding depth and breadth of UK and Overseas short break products.

For further information on Superbreak or on this PR, please contact:

Khalid Amin
Online Marketing Manager
Superbreak Mini-Holidays
Eboracum Way
YO31 7RE
(01904) 436043


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